Women in Ad Tech: Thriving in a Space Not Built for Them

Lori Goode: 00:00:00

What I see now is that we often have to create the space

2

: 00:00:04

for each other and to bring each

other along through the community.

3

: 00:00:08

I think it's still not first nature

for everyone in the industry to think

4

: 00:00:13

about women first or to make sure that

the environments they're creating are

5

: 00:00:16

inclusive enough for women to feel

like they belong in those environments.

6

: 00:00:20

And so there's still, I still see

very clear pockets where we're not.

7

: 00:00:24

There yet.

8

: 00:00:25

Um, I think the ideal state for me is

a place where we don't have so many.

9

: 00:00:31

Groups focused on helping to drive,

um, female leadership, female

10

: 00:00:37

inclusion, pay equity, all of the

things that come under that umbrella.

11

: 00:00:41

We'll discuss race and how

12

: 00:00:42

Tony Tidbit: it plays a factor

and how we didn't even talk about

13

: 00:00:46

this topic because we were afraid.

14

: 00:00:49

A black executive perspective.

15

: 00:00:52

We are coming to you live from

the new BEP studio for another

16

: 00:00:56

thought provoking episode of black

executive perspective podcast.

17

: 00:01:01

A safe space where we discuss

all matters relating to race,

18

: 00:01:04

culture, and those uncomfortable

conversations people tend to avoid.

19

: 00:01:09

I'm your host, Tony Tidbit.

20

: 00:01:12

So before we get started on this fantastic

show, I want to remind everyone to check

21

: 00:01:16

out our partners at CodeM Magazine,

whose mission is to save the black

22

: 00:01:21

family by first saving a black man.

23

: 00:01:24

Check them out at CodeMMagazine.

24

: 00:01:26

com.

25

: 00:01:27

That is CodeM Magazine.

26

: 00:01:32

So today, Lori Goode, Chief Marketing

Officer at Index Exchange, joins us to

27

: 00:01:40

discuss her inspiring journey in ad tech.

28

: 00:01:43

In addition, her unwavering

commitment to diversity, equity,

29

: 00:01:48

inclusion, and belonging.

30

: 00:01:50

Lori will share how she's breaking

barriers in a woman predominantly on

31

: 00:01:55

a predominantly male field and how

she's reshaping the narrative around

32

: 00:02:00

inclusivity in the workplace and preparing

the ad tech industry to embrace a

33

: 00:02:06

more equitable and innovative future.

34

: 00:02:10

So let me tell you a little bit

about my good friend, Lori Goode.

35

: 00:02:13

Lori Goode is the Chief Marketing Officer

at Index Exchange, where she leads a

36

: 00:02:17

global marketing strategy, learning

and development, and the company's

37

: 00:02:22

sustainability, as well as DEINB efforts.

38

: 00:02:26

With nearly two decades in digital

advertising, Lori has had leadership

39

: 00:02:31

roles in Amazon Ads, Meta, and Microsoft.

40

: 00:02:35

At index, she has redefined the company's

mission, enhanced its brand and launched

41

: 00:02:41

initiatives like the index explained

video series, which I mean, I definitely

42

: 00:02:46

wanted to learn more about that, right?

43

: 00:02:48

A champion, a champion for

sustainability as well as D E I N B.

44

: 00:02:53

Lori serves on the boards of bridge.

45

: 00:02:55

She runs it and she's a part of the

leadership group on at net zero us

46

: 00:03:01

and is an active member of chief.

47

: 00:03:05

In 2024, she was named the working

mother of the year and the CMO to watch.

48

: 00:03:11

You guys are definitely

gonna watch her today.

49

: 00:03:13

Lori lives in New York with her

fantastic husband and her beautiful

50

: 00:03:17

twin daughters, Lori Goode.

51

: 00:03:20

Welcome to a black executive

perspective podcast, my sister.

52

: 00:03:23

Lori Goode: Thank you.

53

: 00:03:24

I'm so excited to be here.

54

: 00:03:25

Tony Tidbit: Oh my God.

55

: 00:03:26

I mean, I could have kept

going on your bio next thing.

56

: 00:03:29

You know, that'd have been like,

and they gave her a land in title.

57

: 00:03:33

All right.

58

: 00:03:34

I wouldn't be able to sit here for that.

59

: 00:03:37

Well, listen, you are doing a lot

of fantastic stuff in an industry.

60

: 00:03:42

That is male dominance.

61

: 00:03:43

Right.

62

: 00:03:44

And so we're excited to learn

your story and the things and how

63

: 00:03:47

you're affecting change and more

importantly, how you're helping others.

64

: 00:03:50

But before we dive into the deep stuff,

love to hear, tell us a little bit

65

: 00:03:54

about where you're currently living

and a little bit about that fantastic

66

: 00:03:57

husband and those beautiful daughters.

67

: 00:03:59

Lori Goode: Look at that.

68

: 00:04:00

So I'm currently in Westchester.

69

: 00:04:01

We've been in New York for.

70

: 00:04:03

four years.

71

: 00:04:04

We moved height of pandemic 2020.

72

: 00:04:06

Um, not recommended as a time

to move, just so you know.

73

: 00:04:10

Um, but, um, husband, um, gosh,

married almost 19 years, I would say.

74

: 00:04:15

And I have two, as you said, uh, identical

twin girls, uh, ninth grade this year.

75

: 00:04:20

Tony Tidbit: Wow.

76

: 00:04:20

So they're freshmen, high

freshmen in high school.

77

: 00:04:23

How is that?

78

: 00:04:23

Lori Goode: It's okay.

79

: 00:04:24

Okay.

80

: 00:04:24

Yeah.

81

: 00:04:25

It's they're doing well.

82

: 00:04:29

Yeah, there's a lot of pressure

these days and you have daughters

83

: 00:04:31

too, who are also in the thick

of it, I think there'll be 18 and

84

: 00:04:34

Tony Tidbit: 17 this year and my oldest

is a senior and the youngest is a junior.

85

: 00:04:39

So colleges, we're looking at colleges.

86

: 00:04:41

So there's a lot of,

uh, happiness, stress.

87

: 00:04:44

Yeah, there's no question going on.

88

: 00:04:46

Yeah.

89

: 00:04:46

Right.

90

: 00:04:47

So, you know, 19 years,

beautiful daughters.

91

: 00:04:52

And then also managing, uh, you

know, a CMR, a CMO role in ad tech.

92

: 00:04:58

That's a lot of juggling to go on.

93

: 00:05:00

Right?

94

: 00:05:01

Lori Goode: Yes.

95

: 00:05:02

Yeah.

96

: 00:05:02

There's a lot.

97

: 00:05:03

Yeah.

98

: 00:05:03

Tony Tidbit: So how do you stay,

you know, I don't want to say

99

: 00:05:06

the word sane, but even kill.

100

: 00:05:09

Lori Goode: Uh, I think I have to,

honestly, it's a survival, it's a survival

101

: 00:05:14

mechanism that I'm, I've honed down,

uh, to a T, uh, I think it's, I think

102

: 00:05:20

the most important thing is listening

to yourself and checking in on, on

103

: 00:05:24

how you're feeling on any given day.

104

: 00:05:26

And when stress starts to mount,

I tend to be a private sort of

105

: 00:05:31

an individual and I can tell when

something is wrong when I physically.

106

: 00:05:34

Yeah.

107

: 00:05:36

Yeah.

108

: 00:05:37

Kind of bury it until, you know, something

feels a little off and I'm like, okay,

109

: 00:05:40

now I need to check in what's happening.

110

: 00:05:42

Where's the stress coming from?

111

: 00:05:44

That kind of thing.

112

: 00:05:44

But I think the, you know, the,

the long of it is that in, in,

113

: 00:05:48

you know, you have kids, so you

know this, you go through phases.

114

: 00:05:51

There's so many phases, you know, from

when you're just married to when you have

115

: 00:05:56

kids and the different ages that they

are, phases can last a month, they can

116

: 00:05:59

last two years, um, but it's a little

bit of an up and down and in each one of

117

: 00:06:03

those phases, you start to modulate and

figure out what needs to give at this

118

: 00:06:07

moment, where do I need to add more?

119

: 00:06:09

Um, and then how do you achieve, um,

balance in the construct that not

120

: 00:06:13

everything will be evenly balanced,

but that you'll make them weigh enough

121

: 00:06:17

on either side of that heavy balance.

122

: 00:06:19

That you don't feel off kilter.

123

: 00:06:21

Tony Tidbit: That is awesome.

124

: 00:06:22

And I love what you said about,

because nothing is never a

125

: 00:06:25

hundred percent equal, right?

126

: 00:06:26

But understanding where they

fall and making those adjustments

127

: 00:06:30

along the way is real key.

128

: 00:06:32

So I'm honest with you,

you're fantastic already.

129

: 00:06:34

And we haven't even gotten

to the rest of the stuff.

130

: 00:06:36

But my question I have for you,

you know, look, and that's part of,

131

: 00:06:40

you know, what you're dealing with.

132

: 00:06:42

You, you have an active family.

133

: 00:06:44

You have an active husband.

134

: 00:06:46

You in an ad tech, uh, you working at

a company that is growing substantially

135

: 00:06:51

in the ad tech space, you're traveling,

you're building that brand of that

136

: 00:06:55

company and dealing back to that

balance, dealing with all the things

137

: 00:06:59

that go good, bad and indifferent of

that company and trying to keep the

138

: 00:07:03

ship level as it, you know, navigates

the, the digital advertising sphere.

139

: 00:07:09

So knowing that you have a lot on your

plate, why did you want to come on a

140

: 00:07:12

black executive perspective podcast?

141

: 00:07:14

Talk about this topic.

142

: 00:07:16

Lori Goode: Well, when we met, um, I,

and learned, I learned more about you and

143

: 00:07:20

what you were trying to do with this, the

mission of the black executive podcast in

144

: 00:07:25

sharing stories and offering perspective

is something that's very important to me.

145

: 00:07:30

And I.

146

: 00:07:31

I think, you know, when we talked

about what drove you to start this

147

: 00:07:36

podcast and having conversations and

being able to listen to other people's

148

: 00:07:40

perspectives and asking the questions

to be open, I think is, is critical.

149

: 00:07:45

And that's how we move forward

as a, as a community, really.

150

: 00:07:48

And so I think it's important to offer.

151

: 00:07:51

Voice offer perspective, but

also to as well, and I thought

152

: 00:07:53

I would learn a lot from you.

153

: 00:07:55

Uh, so it brings me here.

154

: 00:07:57

Tony Tidbit: Well, listen, I think the

feeling is mutual because I'm looking

155

: 00:08:00

to learn a lot from you as well.

156

: 00:08:01

So we're excited to hear more importantly,

we're excited that you're here.

157

: 00:08:06

You're ready to talk about it.

158

: 00:08:07

I'm ready.

159

: 00:08:07

All right, let's talk about it.

160

: 00:08:08

So look, you know, you've had a lot

of success in your career, right?

161

: 00:08:13

Obviously there's been.

162

: 00:08:15

You know, we all try to get on the yellow

brick road of success and like Dorothy,

163

: 00:08:19

you know, we, we get off in the woods,

164

: 00:08:25

right?

165

: 00:08:26

And then we find the 10 man and

then, you know, the line, the

166

: 00:08:29

cowardly line and all those things.

167

: 00:08:31

So let's back up a little bit.

168

: 00:08:33

Cause I'd love to learn

more about that journey.

169

: 00:08:35

Um, because you didn't just wake

up no matter how talented you are.

170

: 00:08:39

Right.

171

: 00:08:39

And bold you are that you just broke in.

172

: 00:08:42

I'm going to be CEO, CMO tomorrow.

173

: 00:08:43

Right.

174

: 00:08:43

Right.

175

: 00:08:43

Don't work that way, but

let's back up a little bit.

176

: 00:08:45

Let's talk a little bit

about your early career.

177

: 00:08:47

Number one, you know what, tell us

a little bit about those attributes

178

: 00:08:51

that you have, because there takes

a lot for people to overcome.

179

: 00:08:57

I think one of the things that.

180

: 00:08:59

Right.

181

: 00:08:59

Talk a little bit about you,

what motivates you, and then

182

: 00:09:03

more importantly, what brought

you to the digital advertisers.

183

: 00:09:07

Lori Goode: Yeah.

184

: 00:09:07

I think one of the things that.

185

: 00:09:09

Is a little bit different about

my journey is that I don't I

186

: 00:09:12

lacked very clear ambition.

187

: 00:09:15

I'm going to be honest about that.

188

: 00:09:16

I don't think I have that

much ambition for a thing.

189

: 00:09:19

I don't look at something

and think I want that title.

190

: 00:09:22

I want to move up a rung in the ladder.

191

: 00:09:25

I don't believe in the ladder anymore.

192

: 00:09:27

Um, and I.

193

: 00:09:29

Started out with a very different

career and, and also not

194

: 00:09:32

knowing what my career would be.

195

: 00:09:33

So I was in school for

secondary English education.

196

: 00:09:36

I wanted to be a teacher.

197

: 00:09:38

I was a minor in journalism and I thought

I would teach high school students

198

: 00:09:42

or potentially college-aged students.

199

: 00:09:44

And when I started to do my

student teaching, uh, I realized

200

: 00:09:47

I didn't have the capacity for.

201

: 00:09:50

Carrying the burden that I

saw in the students emotional

202

: 00:09:55

lives, if that makes sense.

203

: 00:09:56

So when you say carry the burden, what

204

: 00:09:58

Tony Tidbit: do you mean by that?

205

: 00:09:58

Lori Goode: So I mean sitting in the

back of a classroom and observing

206

: 00:10:02

the interactions with teachers

and people of different abilities.

207

: 00:10:06

People of different, um, uh, I guess,

uh, interest levels and things like that.

208

: 00:10:12

You kind of look at that landscape

and you think you start to see

209

: 00:10:16

some, uh, in inequality and how

teachers were handling students.

210

: 00:10:21

And I'll give you an example.

211

: 00:10:24

We were, I could observe honors

classes and I could observe.

212

: 00:10:28

Regular class, quote, unquote, regular

classes and, uh, what, what was

213

: 00:10:32

called at the time, remedial classes.

214

: 00:10:34

And what you would see is that the

teacher really handled the advanced

215

: 00:10:38

classes much differently than they

would, she would handle the average

216

: 00:10:43

different from the remedial that was

217

: 00:10:44

Tony Tidbit: struggling

218

: 00:10:45

Lori Goode: 100%.

219

: 00:10:46

And I just sit in the back of the

classroom or I take it home with

220

: 00:10:50

me and I worry about these kids

that aren't given, even from the

221

: 00:10:53

beginning, the same opportunities in.

222

: 00:10:56

Even assuming that they could rise to

the challenge, assuming that they're

223

: 00:10:59

capable and, you know, this is going back

in the depths of my, you know, origin,

224

: 00:11:06

but I just thought, I don't know if

emotionally I would be able to separate,

225

: 00:11:10

uh, care for these kids and my job, right?

226

: 00:11:13

And I was like, okay, this is going

to be really hard for me and I will.

227

: 00:11:17

Not like the system and I will, you know,

I hope you'll for these kids every day

228

: 00:11:21

and there's not that much that I would be

able to do about it in their daily lives.

229

: 00:11:24

And I knew I couldn't do that.

230

: 00:11:26

Right.

231

: 00:11:26

Um, and then I ended up, uh, not quite

knowing what, what I was going to do.

232

: 00:11:30

And I ended up becoming

a restaurant manager.

233

: 00:11:32

Yes, for four years, fast

234

: 00:11:35

Tony Tidbit: food diner.

235

: 00:11:39

Lori Goode: Maybe I know I was, um, in

college, I was a bartender and a server

236

: 00:11:43

at a restaurant, Italian restaurant,

and it was a pilot to become a chain.

237

: 00:11:47

And I left college.

238

: 00:11:48

I moved back home to figure it out.

239

: 00:11:49

And they came back to me and said,

Hey, if we moved you back, could

240

: 00:11:53

we offer you a job as a manager?

241

: 00:11:55

Because we need help with, um,

writing our training programs

242

: 00:11:59

for front of the house staff.

243

: 00:12:01

We need help with scheduling.

244

: 00:12:02

We need help with X, Y, Z.

245

: 00:12:04

So I was like, huh, well, I loved

working at this restaurant, this company.

246

: 00:12:08

And so I went back and I started

to work with a marketing agency on.

247

: 00:12:12

Copy for the menus and I

wrote the training program.

248

: 00:12:14

I used to train and hire all of the

front of the house staff schedule them

249

: 00:12:19

You name it I did I started a secret

shopper program And I realized since then

250

: 00:12:23

that all of the things that I started

doing there the things that I actually

251

: 00:12:28

do today It's customer experience.

252

: 00:12:30

It's the marketing, copying, writing,

it's training and developing people

253

: 00:12:34

to give customers an experience.

254

: 00:12:37

We always said it's not dinner.

255

: 00:12:38

It's an experience.

256

: 00:12:39

And so, uh, you know, it's seems

like a non sequitur, but when

257

: 00:12:44

I look at the fundamentals of

everything I've done in every job,

258

: 00:12:47

those things surface all the time.

259

: 00:12:49

So as a restaurant manager for four

years, and then, um, I ended up.

260

: 00:12:55

deciding to go back to college

to be a college professor.

261

: 00:12:59

This is when everyone was

going back to college.

262

: 00:13:02

There was a job crisis.

263

: 00:13:05

And so I didn't get into my, I applied

to Ivy leagues with Ivy leagues without

264

: 00:13:09

any basis for doing so don't know what

happened there, um, but I didn't get in.

265

: 00:13:14

And I was serving in a restaurant.

266

: 00:13:17

and I got a recommendation

to apply for a job at an ad

267

: 00:13:22

agency and so as a copy editor.

268

: 00:13:25

So I did, and I didn't get the job

by now I'm like 28, 29 years old.

269

: 00:13:31

So I'm, you know, I'm like,

you know, moving on my, my,

270

: 00:13:34

uh, possible career life.

271

: 00:13:36

And, uh, then they, but they liked me,

they called me back and they said, Hey,

272

: 00:13:39

we have a project manager position open.

273

: 00:13:41

Why don't you apply for that?

274

: 00:13:42

So I did.

275

: 00:13:43

And I didn't get that job.

276

: 00:13:44

And then the third time they called me

and they said, we have a position open

277

: 00:13:48

for the interactive traffic coordinator.

278

: 00:13:51

Which is a new role or, or newer

role in digital, interactive, it

279

: 00:13:56

was, uh, it was, um, at operations.

280

: 00:13:59

And so I did get that job.

281

: 00:14:01

And so at 29, I started my new

career in advertising and I was a

282

: 00:14:05

traffic coordinator and I learned

the ins and outs of digital at the

283

: 00:14:08

time when it was still very new.

284

: 00:14:10

It was an interactive

department in an agency.

285

: 00:14:13

And that was kind of the beginning

of learning about advertising,

286

: 00:14:16

learning about ad tech and learning

about marketing principles.

287

: 00:14:20

And from there I went to the

technology itself, uh, ad trafficking.

288

: 00:14:25

It was called Atlas.

289

: 00:14:29

Yes, if you've been around for a

while, you remember, where are they?

290

: 00:14:32

They are nowhere now.

291

: 00:14:34

Um, RIP Atlas.

292

: 00:14:35

Um, Atlas was part of a quantum,

which was a massive company

293

: 00:14:38

that was acquired by Microsoft.

294

: 00:14:40

So I joined Atlas, moved to San

Francisco and, um, Atlas grew over time.

295

: 00:14:46

We, I was part of a deal team to

sell Atlas away from Microsoft.

296

: 00:14:49

I started out in technical

account management.

297

: 00:14:51

I moved into sales.

298

: 00:14:53

And then I moved into product

marketing, and that's really

299

: 00:14:55

how I started with marketing.

300

: 00:14:56

It was always offered, I mean, it was

not something that I sought for myself

301

: 00:15:01

necessarily, but as product marketing

head for Atlas, I was responsible

302

: 00:15:07

for the positioning and for the

customer feedback, voice of customer

303

: 00:15:12

program, and for the training of the

teams on product releases and things.

304

: 00:15:16

So.

305

: 00:15:16

You think about it.

306

: 00:15:17

It's basically my restaurant

restaurant, but now I was doing

307

: 00:15:20

it advertising on a global scale

and I was part of the deal team.

308

: 00:15:25

We sold Atlas to Facebook at the time

and I led marketing and product marketing

309

: 00:15:29

at Facebook for the Atlas business.

310

: 00:15:31

We relaunched it at that time.

311

: 00:15:33

I joined Amazon and started to

lead product marketing team there.

312

: 00:15:36

And within a year, I, they

just kept giving me things.

313

: 00:15:39

So I got events teams, I got the website,

I got training for the sales teams.

314

: 00:15:44

Um, the brand and content email

programs, it just kept growing.

315

: 00:15:48

And so I was there for five years

and grew the teams from pretty small.

316

: 00:15:52

I think I started out with three

people on my team and, you know,

317

: 00:15:54

there was a 130 in, in five years.

318

: 00:15:57

Um, and when the index

exchange opportunity came up.

319

: 00:16:02

It was a big shift for us.

320

: 00:16:04

Um, and part of the shift

was we moved cross country

321

: 00:16:08

from Seattle to, to New York.

322

: 00:16:09

Our family did.

323

: 00:16:11

Uh, my husband actually worked at Metta

at the time and they relocated us, but

324

: 00:16:15

the bigger thing was values orientation.

325

: 00:16:19

I wanted to go back to a smaller company,

um, where the value was on people.

326

: 00:16:27

And aligned goals and moving

in the same direction.

327

: 00:16:31

And, you know, Amazon was a, a

busy place to work, I would say.

328

: 00:16:35

I mean, we were in the growing phase.

329

: 00:16:37

Ads was growing like crazy.

330

: 00:16:39

There was a lot to do,

but it was a lot of hours.

331

: 00:16:42

And, uh, when we decided to move,

one of the things I looked at was,

332

: 00:16:46

okay, I need more balance, right?

333

: 00:16:48

I need more time.

334

: 00:16:50

Uh, I need to feel really valued and

I need to know I'm making an impact.

335

: 00:16:53

And I need values that really align

with my core values as a human.

336

: 00:16:57

And I think as you get older and

more experienced with your work,

337

: 00:17:02

you often have, um, the desire to

align those things because values

338

: 00:17:06

are the things that don't go away.

339

: 00:17:09

If they're not aligned,

340

: 00:17:10

Tony Tidbit: I mean, well, I, so

number one, I, I, I, I agree with you.

341

: 00:17:16

I think today people say they

changed their values based on

342

: 00:17:20

what they can get out of it.

343

: 00:17:22

Right.

344

: 00:17:22

But we'll get into that later.

345

: 00:17:24

Um, but I love what you said.

346

: 00:17:26

I love how you just shared your story

and there's a lot of nuggets out of that.

347

: 00:17:31

So teacher, I don't know if I

can deal with this emotionally.

348

: 00:17:35

Lori Goode: Yes.

349

: 00:17:36

Tony Tidbit: Okay.

350

: 00:17:37

I'm going to go back to school.

351

: 00:17:39

Restaurant.

352

: 00:17:41

And then.

353

: 00:17:42

You could have just saying, okay, I'll

be a waitress or whatever the case may

354

: 00:17:46

be, but you dove into a bunch of things

that eventually, what's that old saying?

355

: 00:17:51

Life is like a boomerang.

356

: 00:17:53

Whatever you throw out comes back, right?

357

: 00:17:55

You took the initiative

and you thought experience.

358

: 00:17:59

Versus they come in here for a meal.

359

: 00:18:01

Lori Goode: Yes.

360

: 00:18:02

Tony Tidbit: Okay, thought experience.

361

: 00:18:04

And then all of a sudden you fell into

digital advertising from a back end

362

: 00:18:11

standpoint, which I know a lot of people

who started on the back end, I think.

363

: 00:18:16

My boy, Jason Askinasi, right?

364

: 00:18:18

He was my account manager at

Undertone back in the day, right?

365

: 00:18:21

And he started this in the back end.

366

: 00:18:23

Look at him now.

367

: 00:18:24

There was a ton of people started on the

back end and learned all the ins and outs.

368

: 00:18:28

And then ended up rising.

369

: 00:18:30

But more importantly, um, you said

something about Uh, it was offered to

370

: 00:18:35

you from a marketing standpoint more

than you, uh, suck it, suck it out.

371

: 00:18:41

You looked out for it.

372

: 00:18:42

You reached out for it.

373

: 00:18:43

Why was that?

374

: 00:18:44

Why do you think it was,

it was more offered to you?

375

: 00:18:46

Lori Goode: It has, my career

mostly has been approaching me and

376

: 00:18:51

saying, have you thought about X?

377

: 00:18:53

And even, you know, I started at

Atlas as a technical account manager.

378

: 00:18:57

I was in that role for five months

before someone came to me and

379

: 00:18:59

said, you're in the wrong role.

380

: 00:19:00

I want you in sales.

381

: 00:19:04

Um, and I remember hearing feedback that

somebody on the sales team said, well,

382

: 00:19:10

she shouldn't go into sales because we

need her as a technical account manager.

383

: 00:19:13

She's our best one and we can't lose her.

384

: 00:19:15

But that was holding me back.

385

: 00:19:17

Um, and so somebody saw and, and pulled

me out and put me into the sales role.

386

: 00:19:21

Um, exactly.

387

: 00:19:24

And then product marketing was the same.

388

: 00:19:25

So in what I started to do with my

customers in the, in the account capacity,

389

: 00:19:29

I had the biggest customers, um, globally.

390

: 00:19:32

And I was really good

at understanding their.

391

: 00:19:36

And so I was pretty passionate about

our product and passionate about how it

392

: 00:19:49

could help people's businesses, but what

I started to do was then when they came

393

: 00:19:53

with requests, I would get to really,

uh, find points like, um, one of the

394

: 00:19:58

agency holding companies, for example,

395

: 00:20:05

So I started a group where I sat

them down monthly and said, Okay,

396

: 00:20:09

let's prioritize all of your requests

because I can't get one through if

397

: 00:20:12

you're all competing with each other.

398

: 00:20:13

And this is just one holding company.

399

: 00:20:15

So we'd sit down and go

through all the requests.

400

: 00:20:17

It got to the point where I was working

directly with the product teams on

401

: 00:20:21

everything that my customers wanted.

402

: 00:20:22

And then as we built them, because I knew

what they wanted and was able to translate

403

: 00:20:26

that value, then I could business position

it back out to other customers, right?

404

: 00:20:29

And And so at some point, the

product manager kind of product

405

: 00:20:34

said, I'm going on paternal leave.

406

: 00:20:36

Can you cover these products for me?

407

: 00:20:38

I'm putting you on my out of office.

408

: 00:20:39

So I started covering product

management, um, as an account person.

409

: 00:20:43

And that led to him coming back and

asking me, Hey, nobody can present

410

: 00:20:47

product roadmap to Viviki at the time.

411

: 00:20:50

Can you go present the product roadmap?

412

: 00:20:52

I said, okay, sure.

413

: 00:20:52

I'll do it.

414

: 00:20:53

And then he's like, okay,

that was your final test.

415

: 00:20:55

I want in the product team.

416

: 00:20:56

And, uh, you know, let's, let's

figure out how we move you over.

417

: 00:21:00

And I was like, I'm not a product manager.

418

: 00:21:01

And he said, well, how

about product marketing?

419

: 00:21:03

You could stay close to

customers, position things.

420

: 00:21:05

And I said, if you think so, okay, but

I didn't have the schooling for it.

421

: 00:21:10

You know, I was in class at, at Microsoft

at the time with my peers were all.

422

: 00:21:14

So I had a couple of, um, of,

uh, you know, Harvard business

423

: 00:21:16

graduates and things like that.

424

: 00:21:17

And I thought, well, I went

to university of Kentucky with

425

: 00:21:20

an undergrad in education.

426

: 00:21:21

Here I am, but I, they had faith in

me and they pulled me up and I went

427

: 00:21:26

through and they coached me and they

trained me and I figured it out.

428

: 00:21:29

And so everything I think that I've done,

I didn't have aspirations to be a CMO.

429

: 00:21:34

I never thought that was a possibility

for me, but Amazon was the same way.

430

: 00:21:38

They kept giving me stuff.

431

: 00:21:40

I think you have to have that curiosity.

432

: 00:21:42

Um, maybe that's ambition in a different

way, but it's the capacity for learning

433

: 00:21:46

the interest in how everything works,

uh, and applying ideas towards that being

434

: 00:21:51

open, I think is, is all the difference in

being accepting of new opportunities that

435

: 00:21:56

could possibly come and then giving it.

436

: 00:21:59

Everything you have when you're in it,

437

: 00:22:00

Tony Tidbit: there's no question.

438

: 00:22:01

Right.

439

: 00:22:01

And you know, number one,

you have to be receptive.

440

: 00:22:04

Okay.

441

: 00:22:05

You got to be open.

442

: 00:22:05

There's an old saying, the

mind is like an umbrella.

443

: 00:22:08

It only works when it's open,

444

: 00:22:11

but you also, there are people who

have to, you know, one of the things

445

: 00:22:15

in terms of success, um, especially

when we all have doubt, we all at

446

: 00:22:21

some point have lack of confidence.

447

: 00:22:23

Um, we all, you know, some

people call it imposter syndrome,

448

: 00:22:27

whatever the case may be.

449

: 00:22:28

Okay.

450

: 00:22:28

But the key is, is having

someone believe in you, having

451

: 00:22:32

someone says, yeah, you can do.

452

: 00:22:35

Yes, and yeah, you may not went

to Harvard Business School.

453

: 00:22:39

You didn't go to Yale, but you still

a talented and it's still in you.

454

: 00:22:44

Right?

455

: 00:22:44

And then they're willing to work with

you and they're willing to train you.

456

: 00:22:48

And then you're acceptive of the

feedback and the stuff that I know.

457

: 00:22:52

And then you're working

on your own growing.

458

: 00:22:55

Really diving into the opportunity, right?

459

: 00:22:57

And so nothing happens

by accident to be fair.

460

: 00:23:01

Right.

461

: 00:23:02

And we, I fell into this or, you

know, people ask me, Tony, so how

462

: 00:23:05

did you strategize your career?

463

: 00:23:07

And this is that I'm like, I did, but I

was open and people saw something in me.

464

: 00:23:15

Now, one of the things

though, let's be fair.

465

: 00:23:17

You talked about meta.

466

: 00:23:20

You talked about Amazon.

467

: 00:23:21

Now you had index exchange, right?

468

: 00:23:23

You talked about Atlas and let's be, you

know, this is the digital advertising.

469

: 00:23:29

This is ad tech.

470

: 00:23:30

So talk a little bit about your

experience as being a woman working

471

: 00:23:36

at these behemoth companies, companies

that is male dominated, right?

472

: 00:23:41

You still was able to navigate

your way, but tell us a little

473

: 00:23:43

bit about that experience and

what did you learn from that?

474

: 00:23:46

Lori Goode: Well, I think, The

answer is probably a lot different

475

: 00:23:50

now than it was a few years ago.

476

: 00:23:53

I just came back from the

Consumer Electronics Show CES.

477

: 00:23:56

It happens every year.

478

: 00:23:57

It's a massive industry show and that has

been one of the worst shows historically

479

: 00:24:03

for being like the only woman there

because it's a consumer electronics show.

480

: 00:24:07

So everyone's coming in from all

over the world with their wares

481

: 00:24:10

plus the advertising agent or

advertising industry kind of gloms on.

482

: 00:24:15

And I remember, you know,

seven years back thinking.

483

: 00:24:19

Gosh, you know, I, I'm literally

the only woman walking down

484

: 00:24:22

these halls and it's in Vegas.

485

: 00:24:25

That doesn't feel great.

486

: 00:24:26

Um, and, uh, it really stands out.

487

: 00:24:29

And this year was a very

different CES every year.

488

: 00:24:33

It's different.

489

: 00:24:33

But this year was, I

wasn't in the minority.

490

: 00:24:37

I don't feel like a little

bit, but there's a lot

491

: 00:24:39

Tony Tidbit: more than it

was seven, eight years.

492

: 00:24:41

Absolutely.

493

: 00:24:42

Lori Goode: And so it has progressed.

494

: 00:24:43

And I will also say that, uh, earlier

on when I was in product marketing, And

495

: 00:24:48

my world was comprised of meeting with

engineering and product teams that I was

496

: 00:24:52

always, always, always the only woman

in the room now in a marketing role.

497

: 00:24:57

I would you know, my team

is comprised of many women.

498

: 00:25:01

Um, and I think generally our, our

company is fairly balanced in men, women.

499

: 00:25:07

Not necessarily in all of the teams.

500

: 00:25:10

I think engineering still has

numbers that are, um, definitely

501

: 00:25:14

outsized on the, on the male side.

502

: 00:25:16

Um, but I do think that it has

progressed a lot when I was younger.

503

: 00:25:20

I learned to understand that

it can be a differentiator.

504

: 00:25:25

If I spoke in a room of engineers, I

really did feel like people stopped and

505

: 00:25:30

like, okay, what does she have to say now?

506

: 00:25:33

That could be because I don't

think it was because I'm a woman.

507

: 00:25:36

It could have been because I was customer

facing and these engineers needed to

508

: 00:25:40

know what the customer needed so that

they could build the right things.

509

: 00:25:43

And I wasn't like everyone else.

510

: 00:25:45

I sort of, I think I've always.

511

: 00:25:47

Understood and embrace the things

that make me different, and then

512

: 00:25:51

just lean into it because, uh,

there isn't another way really.

513

: 00:25:56

Mm-hmm . Um, and I'm not gonna hide

behind that, but I think in, in a lot of

514

: 00:25:59

cases, it's actually helped me to not have

the same perspective as everyone else.

515

: 00:26:05

And then I want to surround

myself by the people who recognize

516

: 00:26:08

and value that perspective for

not being the same one Right.

517

: 00:26:11

As everybody else.

518

: 00:26:12

Right.

519

: 00:26:13

And so I think that, you know, back years

ago, I would say in a lot of those cases.

520

: 00:26:18

Um, it was a little bit of a

differentiator because people, because

521

: 00:26:23

I was the only one, I think they

felt more self conscious than I did.

522

: 00:26:27

Oh, a woman's, ooh, ooh, you

523

: 00:26:29

Tony Tidbit: know, there's a girl.

524

: 00:26:32

Lori Goode: I mean, where my Sunday bests.

525

: 00:26:34

Um, but it shows up.

526

: 00:26:36

And then of course the Me Too movement

happened, which was a whole different,

527

: 00:26:39

you know, time to be in the industry.

528

: 00:26:41

I think where there was a lot of reckoning

and fear, I think amongst a lot of men in

529

: 00:26:46

the industry and people being called out.

530

: 00:26:49

Which I think also changed the trajectory

of women's inclusiveness today.

531

: 00:26:53

As you mentioned, I'm, I'm, you

know, on the board of bridge.

532

: 00:26:56

I sit, uh, in close, um,

committees where she runs it.

533

: 00:27:01

I'm part of an organization called chief.

534

: 00:27:03

I participate a lot in

the female quotient.

535

: 00:27:05

And what I find is that there's a

massive community of people now,

536

: 00:27:09

um, then leadership positions and

advertising and ad tech that are decision

537

: 00:27:13

makers that are investment leaders.

538

: 00:27:16

And that just wasn't the

case a few years ago.

539

: 00:27:19

What I see now is that we often

have to create the space for each

540

: 00:27:24

other and to bring each other

along through the community.

541

: 00:27:27

I think it's still not.

542

: 00:27:29

First nature for everyone in the

industry to think about women first

543

: 00:27:33

or to make sure that the environments

they're creating are inclusive enough.

544

: 00:27:45

Um, I think the ideal state for me

is a place where we don't have so

545

: 00:27:50

many groups focused on helping to

drive, um, female leadership, female

546

: 00:27:56

inclusion, pay equity, all of the

things that come under that umbrella.

547

: 00:28:01

What I'd like to start to see is

that it's not such a force anymore

548

: 00:28:05

where you're having to Right.

549

: 00:28:09

And then it becomes part of inclusivity

that I, I would love to look at a

550

: 00:28:14

panel that someone's constructing and

not have to worry about how, how many

551

: 00:28:19

perspectives do we have on this panel?

552

: 00:28:22

Tony Tidbit: Yeah, I mean, that's the,

you know, Martin Luther King's birthday.

553

: 00:28:25

I mean, look, by the time this

is released, but his birthday

554

: 00:28:28

is a few days from here.

555

: 00:28:29

Right.

556

: 00:28:30

And that's, it was part of

his ultimate dream, right.

557

: 00:28:33

That, you know, we can just.

558

: 00:28:37

the world and just be who

we are as individuals.

559

: 00:28:40

You know, one of the things I'm

hearing, I'm listening to what you're

560

: 00:28:44

saying and you know, it's part of

the, you know, my life as I, you know,

561

: 00:28:49

we talked earlier that, you know, I

never spoke about race, never even

562

: 00:28:55

brought it up, never even thought of

it because I always thought that if I

563

: 00:28:58

was the best Tony, that would matter.

564

: 00:29:01

Right.

565

: 00:29:03

And a lot of times that was the

case, but then the world reminded

566

: 00:29:08

me that I was black, right?

567

: 00:29:10

Not that I said something, not

that I raised my hand and said,

568

: 00:29:13

look, the world by little bitty

things and stuff to that nature.

569

: 00:29:17

Right?

570

: 00:29:18

And so what you're

saying is, is that, hey.

571

: 00:29:21

It'll be great.

572

: 00:29:22

If just women or anybody

can just be there.

573

: 00:29:25

We ain't got to be looking and

saying, Oh, here's a woman.

574

: 00:29:28

Oh, there's fair pay for everybody.

575

: 00:29:31

Oh, you can pay equally to,

you know, and people are not

576

: 00:29:35

trying to lift up this boulder.

577

: 00:29:37

Right.

578

: 00:29:37

Or somebody has got to

say, don't look at me.

579

: 00:29:39

I'm just over here by my,

or this group or whatever.

580

: 00:29:42

That's the goal, right?

581

: 00:29:44

I mean, that is exactly why we, what

we're trying to do, but here's the thing.

582

: 00:29:49

I want you to, I want to get your

response because obviously some of the

583

: 00:29:53

things that, you know, just going back

to what you were saying earlier about

584

: 00:29:57

being, um, uh, with the engineers and

you were the only one and they were

585

: 00:30:01

like, Oh, You know, we're open to

hearing because your, your diversity,

586

: 00:30:06

you being different was a differentiator.

587

: 00:30:09

And then people were like, let's hear

what she has to say, or you being

588

: 00:30:12

client facing and they're in the,

in the office and they're not out.

589

: 00:30:15

Oh, maybe she's going to

bring something that we're not

590

: 00:30:18

understanding and our clients need.

591

: 00:30:20

But let's hear about some of the

other things that women throughout

592

: 00:30:23

the industry is going through.

593

: 00:30:25

Adweek Speaker: The biggest

challenges that women currently

594

: 00:30:28

face in our industry are men.

595

: 00:30:30

And what needs to change

in our industry is men.

596

: 00:30:33

The roles of women, what women have been

tasked to do needs to evolve and change.

597

: 00:30:40

And I think what we're seeing

is that women need more support.

598

: 00:30:43

They need more resources and

they also need flexibility to

599

: 00:30:48

not just, you know, run their day

to day lives, but also to soar.

600

: 00:30:52

While we've made a significant

amount of progress.

601

: 00:30:55

Over the past number of years, we still

feel like a qualified group of people.

602

: 00:31:00

And by that, I mean, there's

too much conversation.

603

: 00:31:04

There's too many questions around, um,

how do you feel as a female leader?

604

: 00:31:08

How do you feel as a female, this

as a female, that and real progress

605

: 00:31:12

starts when we think about ourselves as

independent, intelligent contributors.

606

: 00:31:16

In other words, being able to

say, you know, what is your point

607

: 00:31:19

of view on leadership or what

is your point of view on this?

608

: 00:31:22

Tony Tidbit: Actually, they said

a lot of stuff that you just got

609

: 00:31:25

finished talking about, right?

610

: 00:31:26

So let me hear your thoughts on that.

611

: 00:31:28

Lori Goode: Well, there are a

lot of perspectives too, right?

612

: 00:31:31

I think the first one was

maybe the most direct.

613

: 00:31:35

The problem is men.

614

: 00:31:37

Period.

615

: 00:31:38

And I think my reaction to

that is like, Ooh, okay.

616

: 00:31:41

I

617

: 00:31:41

Tony Tidbit: was, you know, I was

about to walk out the studio, right?

618

: 00:31:43

I was just

619

: 00:31:44

Lori Goode: like, what did I do wrong?

620

: 00:31:45

Sinking down into your, yeah.

621

: 00:31:47

The ad

622

: 00:31:47

Tony Tidbit: tech problem is men, right?

623

: 00:31:49

I

624

: 00:31:50

Lori Goode: get what, what, what

she was trying to articulate, right?

625

: 00:31:53

I do too.

626

: 00:31:54

I do too.

627

: 00:31:54

I think it's so much bigger than that

because the, it's the environment, you

628

: 00:32:01

know, you and I were talking earlier about

environment and what you're exposed to.

629

: 00:32:04

I have seen women in the same ring

as holding other women back or the

630

: 00:32:12

perspectives or what they're used to

and what they have expectations for.

631

: 00:32:16

And so I don't know if it's one

set of people that I would ascribe

632

: 00:32:20

to the issue that we have, but

it's deeply rooted in systemic.

633

: 00:32:25

And so I think the ability to chip

away one by one, what those different

634

: 00:32:29

issues are, happens over time,

but it's not an overnight thing.

635

: 00:32:33

Tony Tidbit: So when you say

systemic, what do you mean?

636

: 00:32:36

Lori Goode: I mean it's

foundational to, gosh, it goes

637

: 00:32:41

way, way, way, way back in time.

638

: 00:32:44

You know, for the same things

that we've talked about with race.

639

: 00:32:46

It is, So beyond what, you know, there's

nothing, there's no individual, it's

640

: 00:32:52

not like we get rid of this individual.

641

: 00:32:54

It

642

: 00:32:54

Tony Tidbit: changes.

643

: 00:32:54

Right.

644

: 00:32:55

No, when we say systemic,

that means it's baked in the

645

: 00:32:58

foundation, baked in the system.

646

: 00:33:00

Okay.

647

: 00:33:00

And it's, and yes, there are people

that's champion is trying to overcome it.

648

: 00:33:06

But it's a system that needs

to be looked at and overhauled.

649

: 00:33:11

Right.

650

: 00:33:12

And, and so one or two individuals

are not going to make, yes, they can

651

: 00:33:15

make a difference in individual lives.

652

: 00:33:16

Right.

653

: 00:33:17

But in terms of the whole, right,

is that what you're saying?

654

: 00:33:19

Basically?

655

: 00:33:20

Lori Goode: Absolutely.

656

: 00:33:21

And it's in all of the different

corners and pockets that people don't

657

: 00:33:25

realize when you talk about things

like unconscious bias, which is used.

658

: 00:33:28

All the time.

659

: 00:33:30

There is an unconscious part

of these things where I think

660

: 00:33:32

some people don't even know.

661

: 00:33:34

They don't even

662

: 00:33:34

Tony Tidbit: know.

663

: 00:33:34

Lori Goode: They don't even know.

664

: 00:33:36

Tony Tidbit: They don't know.

665

: 00:33:36

Lori Goode: And also, I don't know that

I have expected them because I think

666

: 00:33:39

until I've been told some things, I also

didn't know, uh, an example of that.

667

: 00:33:44

I read, I would recommend

this book, Invisible Women.

668

: 00:33:47

It was written a few years back, but it's

all about All of the data and the way

669

: 00:33:53

the world works today is because it was

predominantly based off of data that was

670

: 00:33:58

built for men in a world built for men.

671

: 00:34:00

So an example of that is,

um, heart attack symptoms.

672

: 00:34:04

So we all know what to look for.

673

: 00:34:05

If you're about to have a heart

attack, what is you tingling, right?

674

: 00:34:08

Yeah, you're tingling your

left arm, whatever that is.

675

: 00:34:11

Women don't have the same symptoms.

676

: 00:34:13

But no one ever did a study on

women, black women, even further

677

: 00:34:17

than that, have different symptoms.

678

: 00:34:18

Right.

679

: 00:34:19

And so, but the studies were never given.

680

: 00:34:21

And so even the health treatments, the,

the women's rate of, of dying from heart

681

: 00:34:25

attacks is much higher rate than men.

682

: 00:34:27

Because originally the, the

subjects were never given or the.

683

: 00:34:31

Uh, crash test dummies, seatbelts

only ever tested on a male body.

684

: 00:34:35

And that's true.

685

: 00:34:36

Tony Tidbit: Yes.

686

: 00:34:36

Right.

687

: 00:34:37

Lori Goode: And not a

woman, not a pregnant woman.

688

: 00:34:39

And so it's, when I, when I talk

about unconscious until somebody tells

689

: 00:34:42

you those things, you're like, Oh my

gosh, I didn't even think about that.

690

: 00:34:45

Tony Tidbit: But not only that.

691

: 00:34:46

That's also systemic because it was baked

that way from the get go without thinking

692

: 00:34:52

of the other person that's perspective.

693

: 00:34:54

That's the easy, right?

694

: 00:34:56

That's the different.

695

: 00:34:57

That's what people need to understand.

696

: 00:34:58

I love the crash dummy

thing because that's it.

697

: 00:35:00

They wouldn't think in a way

it wasn't even thought of.

698

: 00:35:03

Right.

699

: 00:35:04

So it was created from the get

go until years or whatever.

700

: 00:35:10

Somebody said, wait a minute.

701

: 00:35:12

Yeah.

702

: 00:35:12

What about, does this work if the woman,

if it's a woman and she's only a hundred

703

: 00:35:16

pounds versus a man who's a hundred and

seventy or two hundred pounds, right?

704

: 00:35:22

What does those stats show, right?

705

: 00:35:24

So totally get it.

706

: 00:35:25

I love it.

707

: 00:35:26

You know, but here's the thing though.

708

: 00:35:28

You're one, I just want

to back up for a second.

709

: 00:35:30

Um, cause you said something

that's very important.

710

: 00:35:33

And a lot of times we, we paint

broad, but brushes, right.

711

: 00:35:37

And, and when we do that, um,

we, we actually turn people off

712

: 00:35:44

because they become defensive.

713

: 00:35:46

Lori Goode: Yes.

714

: 00:35:46

Tony Tidbit: Right.

715

: 00:35:47

But when you say systemic, you're

not saying this is an individual,

716

: 00:35:51

you're saying it's a system.

717

: 00:35:53

Lori Goode: It's a system.

718

: 00:35:53

When you

719

: 00:35:53

Tony Tidbit: say it's all

men, then there's an issue.

720

: 00:35:57

And then look, I'm not saying that

men hasn't, haven't caused a problem.

721

: 00:36:01

But when we come at it that

way and anything that we're

722

: 00:36:04

trying to correct, right?

723

: 00:36:06

Then people get defensive and

it takes away from the solution.

724

: 00:36:11

What's your thoughts on that?

725

: 00:36:12

Lori Goode: I totally agree.

726

: 00:36:13

I think blanketing and saying

it's one group of people or

727

: 00:36:17

one thing is misrepresentative

of how large the issues are.

728

: 00:36:23

BEP Narrator: It's time

to rethink your protein.

729

: 00:36:25

ADDRA Labs protein bars are crafted with

high quality protein, double the leucine.

730

: 00:36:30

An enriched branch chain amino acids

essential for optimal muscle recovery.

731

: 00:36:35

Finally, a protein bar that

works as hard as you do.

732

: 00:36:38

So visit Addralabs.com

733

: 00:36:40

and use the code BEP to get 20% off.

734

: 00:36:43

That's addralabs.com

735

: 00:36:45

promo code, the EP

736

: 00:36:49

Lori Goode: and where the pockets

still exist, even in the future.

737

: 00:36:52

I mean the, the crash test dummies.

738

: 00:36:54

It's it's a fairly modern example.

739

: 00:36:57

AI fairly modern example.

740

: 00:36:59

If you've looked at any of the

generative AI prompts, if you feed

741

: 00:37:03

in bad data, it's going to respond.

742

: 00:37:04

It's going to respond to it.

743

: 00:37:06

And I think that's, you know,

kind of going back to this whole.

744

: 00:37:11

And that's why I think diversity is so

important in any team and organization

745

: 00:37:16

is that you don't have this myopic

viewpoint of what is the correct thing

746

: 00:37:21

in the world, what is the right thing

to test and what the world looks like,

747

: 00:37:24

but you start to fill out all of the

gaps that you have inevitably because

748

: 00:37:27

you're not an omnipotent person.

749

: 00:37:30

Tony Tidbit: Yeah.

750

: 00:37:31

I mean, so just so everybody knows

our producer here, Matt Albano,

751

: 00:37:35

you know, I hit a button by mistake

and I guess my voice was coming

752

: 00:37:39

across like James Earl Jones.

753

: 00:37:40

Lori Goode: Yeah.

754

: 00:37:41

Tony Tidbit: All right.

755

: 00:37:41

Should we go back to that?

756

: 00:37:42

I loved it.

757

: 00:37:44

Right.

758

: 00:37:45

But we had to fix it just so we can make

sure that everybody can listen to Laurie.

759

: 00:37:48

Right.

760

: 00:37:48

So, but excellent point.

761

: 00:37:50

But let me just play this next

clip because I want to get your

762

: 00:37:52

thoughts because there still are.

763

: 00:37:55

Gaps, you know, when it comes to, you

know, uh, people of color, women of

764

: 00:37:59

color, when it comes to leadership

765

: 00:38:01

Adweek Speaker: glass ceiling, it's

a thing you would think, you know,

766

: 00:38:04

after hashtag me too, and all of this

time, and we're in: 2022

767

: 00:38:09

wouldn't be a thing anymore, but it is.

768

: 00:38:11

And so I think the biggest thing

that can address that is to continue

769

: 00:38:15

to open up opportunities for women.

770

: 00:38:17

To let them come into spaces where they

haven't been previously or they haven't

771

: 00:38:22

been in enough numbers to show their

stuff, to exercise their experiences,

772

: 00:38:27

to may be able to make a difference in

so many ways inside of our industry.

773

: 00:38:30

In 2020, the amount of women executives

or women CMOs went up, but the actual

774

: 00:38:38

diversity of those CMOs went down,

and so I think there needs to be

775

: 00:38:42

more representation of different

types of women, women of color.

776

: 00:38:46

In the marketing industry, in that

senior leadership in the C suite.

777

: 00:38:50

Tony Tidbit: So, you know, one of the

things, you know, you talked about in

778

: 00:38:53

your career, where, uh, your leadership

or the people that, uh, you worked

779

: 00:38:59

with, they brought you into, uh, the

areas that opened up opportunities.

780

: 00:39:04

Right.

781

: 00:39:04

Even though if you didn't seek it

out, like you said earlier, right.

782

: 00:39:06

Hey, they were saying, Hey,

well, I'm a part of marketing.

783

: 00:39:08

Hey, why don't you do this?

784

: 00:39:10

What the case may be.

785

: 00:39:11

So what we just heard is, is that that's

something that needs to happen throughout.

786

: 00:39:15

Right.

787

: 00:39:16

Right.

788

: 00:39:16

Where there's more people

are seeing the talent.

789

: 00:39:20

You don't, I want to get

your thoughts on something.

790

: 00:39:22

And look, just so you guys

know, I jump around a lot.

791

: 00:39:24

So I'm sorry.

792

: 00:39:24

It's just the way my mind works.

793

: 00:39:27

But one of the things that I always,

it's, it's a challenge for me.

794

: 00:39:32

Is that you have the check the box, right?

795

: 00:39:36

I can't hire them unless they check

these boxes versus I see, you know, they

796

: 00:39:43

only check two boxes, but guess what?

797

: 00:39:46

I see the person has the talent.

798

: 00:39:49

And I see that if I'm willing to

work with them and invest in them,

799

: 00:39:54

they'll fill all these boxes and more.

800

: 00:39:56

So talk a little bit.

801

: 00:39:57

When can we get to that?

802

: 00:39:58

Talk a little bit about that.

803

: 00:39:59

Lori Goode: That is a huge part

of how I think about building.

804

: 00:40:03

And I think it's because of probably

the opportunities that I was given

805

: 00:40:08

before, I don't fit neatly into a box.

806

: 00:40:11

Uh, you know, if I were like, well, I'm

as a restaurant manager and now I'm going

807

: 00:40:14

to be this, I'm, I'm not, uh, that neat.

808

: 00:40:18

I'm a little bit out of the color outside

the lines a little bit, uh, I think.

809

: 00:40:22

And so for me, I think

there's, I like the difference.

810

: 00:40:26

I like the designation of

sponsorship versus mentorship.

811

: 00:40:29

Um, and I have a lot of mentorship.

812

: 00:40:31

I have a lot of mentorship.

813

: 00:40:32

I think the biggest difference is in

sponsorship being someone actively

814

: 00:40:34

raising you up, saying your room, your

name when you're not in the room and

815

: 00:40:37

putting you up for the opportunities

that you don't necessarily have for you.

816

: 00:40:40

It's an advocate.

817

: 00:40:41

It's a pusher, uh, versus mentorship,

which is giving advice and

818

: 00:40:45

giving support to an individual.

819

: 00:40:46

A sponsor is very different in

pushing your career forward.

820

: 00:40:49

And that's where I've been fortunate

enough to have in my career.

821

: 00:40:52

I think, and I think about

it for my team a lot.

822

: 00:40:54

What I hire for now is more

like what you're saying.

823

: 00:40:58

I hire for behavior, not

as much for experience.

824

: 00:41:01

And so I look for what are the

competencies, what are the, um, values and

825

: 00:41:07

the behaviors that will make this a person

successful in this role and also align

826

: 00:41:12

them to the values of the company as well.

827

: 00:41:14

And so I score people based off of,

you know, I think past behavior is the

828

: 00:41:18

best indication of future behavior.

829

: 00:41:20

Do they demonstrate ownership in

the things that they're doing?

830

: 00:41:23

I mean, that's one of the most indicative

qualities of success is that as ownership,

831

: 00:41:30

that's the desire, the recognition to

see something and make something happen.

832

: 00:41:34

Tony Tidbit: But you did that

at the restaurant, right?

833

: 00:41:36

You took ownership.

834

: 00:41:38

I'm not just a waitress.

835

: 00:41:39

I'm going to own this.

836

: 00:41:40

I'm going to build out the, the, the, the

customer experience, all those things.

837

: 00:41:44

Right.

838

: 00:41:44

And we train

839

: 00:41:45

Lori Goode: actually at the restaurant

we had, that was one of the values.

840

: 00:41:48

And what I used to train my servers

on is if you're walking through the

841

: 00:41:51

parking lot and you see a piece of trash

on the ground, you pick that trash up

842

: 00:41:55

because pretend you own the restaurant.

843

: 00:41:57

This is yours and you need

to carry some pride to me.

844

: 00:41:59

That's like one of the biggest,

I think, qualities that has been

845

: 00:42:03

useful in any job that I've seen.

846

: 00:42:06

Um, and so I look for

behaviors more than experience.

847

: 00:42:09

You brought up a good

point though, which is.

848

: 00:42:11

If you have the willingness and the,

the time to help support and train them.

849

: 00:42:16

And so there are very few times, but

they exist when I haven't had the luxury

850

: 00:42:20

of hiring someone in that doesn't have

experience because you need something

851

: 00:42:24

very specific and acceleration.

852

: 00:42:26

Exactly.

853

: 00:42:27

But I prefer, especially at levels that

are mid to lower to really look at.

854

: 00:42:32

What I call the passionate weirdos.

855

: 00:42:34

You know, it's who kind of doesn't fit in.

856

: 00:42:37

But I like their skillset for this

thing, and I've hired many of them.

857

: 00:42:40

I hired it at Amazon, a science

teacher and charter schools to

858

: 00:42:46

train on targeting, um, to be a,

a training specialist, learning to

859

: 00:42:50

our targeting features at Amazon.

860

: 00:42:52

Um, this woman came in, she

learned, I mean, targeting is

861

: 00:42:56

complex when you work in ad tech.

862

: 00:42:58

And she learned all of the systems

in the backend systems and audiences.

863

: 00:43:01

She built out the training.

864

: 00:43:02

She delivered it.

865

: 00:43:03

She's now a product.

866

: 00:43:05

She became a product marketer, now

a product manager moved to the UK.

867

: 00:43:10

Now she just moved to another company,

but I like to hire these people who

868

: 00:43:13

are just outside, but I think, well,

they bring something that's different

869

: 00:43:18

that nobody else who has the years

of experience would bring because I

870

: 00:43:22

know hiring people who I, when people

say, oh, I've already done this.

871

: 00:43:26

This is exactly what I did.

872

: 00:43:27

This company that is a turnoff to me.

873

: 00:43:29

Right.

874

: 00:43:30

Right.

875

: 00:43:30

I don't want, I don't want it if

you've already done exactly this

876

: 00:43:33

at a company, because what's the

interest for you in doing it here?

877

: 00:43:36

Right.

878

: 00:43:36

You know, how are you

learning and growing?

879

: 00:43:38

I want to know that people have

capacity, that they are not just

880

: 00:43:42

rinsing and repeating, but they're

adding on more and then really

881

: 00:43:47

thinking about what they learned.

882

: 00:43:49

Taking some of it, but then really

blowing it all up and figuring out

883

: 00:43:53

how to reassemble it and, and move

it forward into the next company.

884

: 00:43:56

Right.

885

: 00:43:56

So I, I really look for those

people who are not the norm.

886

: 00:43:59

Tony Tidbit: Yeah.

887

: 00:44:00

I mean, but that's how,

uh, greatness has been.

888

: 00:44:03

Right.

889

: 00:44:03

Is that at the end of the day, you

can, you know, um, well, somebody

890

: 00:44:08

taught me this a long time ago.

891

: 00:44:09

The cream always rises

892

: 00:44:10

Lori Goode: to the

893

: 00:44:11

Tony Tidbit: top.

894

: 00:44:12

Okay.

895

: 00:44:12

And at the end of the day, the only

reason, but the cream can't rise

896

: 00:44:16

if you don't pour the, the, the

corn in the, in the, in the pot.

897

: 00:44:24

Fill in the can.

898

: 00:44:27

Okay.

899

: 00:44:28

So opportunity is key.

900

: 00:44:30

You would not be, I would not be, if

somebody didn't see something, you

901

: 00:44:34

just articulated your whole career.

902

: 00:44:36

Somebody saw something in you.

903

: 00:44:38

Yes.

904

: 00:44:39

They got to hire somebody.

905

: 00:44:40

I got to have this person.

906

: 00:44:42

We don't have time to train.

907

: 00:44:43

I got to hire this person for this.

908

: 00:44:45

They can just keep running.

909

: 00:44:47

Don't only get that right, but it's also

something I learned a long time ago.

910

: 00:44:50

You got to develop your bench, right?

911

: 00:44:52

You got to find those other

individuals and bring them along.

912

: 00:44:56

And those are your next future leaders.

913

: 00:44:58

And I, that, uh, dovetails into the

thing that you're doing at index

914

: 00:45:04

exchange, right, that you you've been,

you've been champion is that, you

915

: 00:45:07

know, I've always heard a DEI, you

know, diversity, equity, inclusion.

916

: 00:45:12

I have not heard D.

917

: 00:45:13

E.

918

: 00:45:14

I.

919

: 00:45:14

N.

920

: 00:45:15

B.

921

: 00:45:15

which also incorporates belonging.

922

: 00:45:18

So talk a little bit about that.

923

: 00:45:19

Lori Goode: I did.

924

: 00:45:20

I did add that last year in 2024.

925

: 00:45:22

So I very similar to you when

you were talking about not

926

: 00:45:26

having spoken about race.

927

: 00:45:31

that I started to take an active

role in D and I, and it wasn't

928

: 00:45:35

because index didn't have it already.

929

: 00:45:37

Um, So when I joined, it

was September, 20, 20.

930

: 00:45:41

There were employee resource groups

in place, index pride, index,

931

: 00:45:44

black index, women, like there

were things in place already.

932

: 00:45:48

Um, but previously Amazon

Meta, well, it was Facebook.

933

: 00:45:53

I'm going to call it Facebook forever.

934

: 00:45:54

Facebook, especially now

only worth a trillion.

935

: 00:45:59

I know I'll only call it Facebook as I

worked there when I, you know, when it

936

: 00:46:03

was tiny, um, but all of those companies

really had a lot of programs in place.

937

: 00:46:08

And I think because there were so many

programs in place, I didn't feel the

938

: 00:46:11

need to add my voice to those programs.

939

: 00:46:13

You know, it's one of many.

940

: 00:46:14

And I was like, uh, you know, I guess

I'll go to this room with women and

941

: 00:46:20

we'll just talk about women's stuff.

942

: 00:46:21

You know, I kind of was

like, I'm, I'm too busy.

943

: 00:46:23

I've got other things to do and

other people will take up the mantle.

944

: 00:46:26

Right.

945

: 00:46:26

And then I go to index and I

realized, no, I am the person who.

946

: 00:46:32

Puts up the, the head fireplace

where the mantle, like, I, I

947

: 00:46:35

needed to do something more.

948

: 00:46:38

Tony Tidbit: Right.

949

: 00:46:38

Lori Goode: Um, it's almost the,

the higher you go up, the bigger

950

: 00:46:40

your responsibility is to create

a space where diversity, equity,

951

: 00:46:46

inclusion, and belonging thrive

and for you to push that agenda.

952

: 00:46:49

Right.

953

: 00:46:50

And I really felt as a part of the

executive team, that I needed to

954

: 00:46:54

be an active participant if not

pushing for some of these things.

955

: 00:46:57

And I hadn't felt that way before.

956

: 00:46:59

Mm-hmm.

957

: 00:46:59

I always thought somebody

else could do it.

958

: 00:47:01

And at index, it has been

really important to me.

959

: 00:47:03

And again, not because it didn't already

exist, but because my role in the company

960

: 00:47:08

changed and the way that people saw me

and what they expected of me changed.

961

: 00:47:13

And I needed to be that

person for other people.

962

: 00:47:15

And I knew that I had to, um, and

so the belonging I added this year,

963

: 00:47:19

last year, really because I think

the outcome is belonging or you

964

: 00:47:25

get diversity, equity, inclusion

when there is a sense of belonging.

965

: 00:47:31

I think that that's a critical to it.

966

: 00:47:33

And I sort of refuse to keep it off

because if you don't state it explicitly,

967

: 00:47:38

that that's a goal, I love it.

968

: 00:47:39

I just don't think it happens as easily.

969

: 00:47:42

Tony Tidbit: I love, well,

and I, so here's the thing.

970

: 00:47:44

And to be fair, I didn't, you

know, um, you know, when I, when we

971

: 00:47:49

wanted to chat with you and I saw

the things that you saw the beat,

972

: 00:47:55

Oh, and, um, you know, and then

I looked at it and I was like

973

: 00:47:59

belonging and I really meditated on.

974

: 00:48:03

thought about it, you know,

more importantly, how that

975

: 00:48:07

is the most important,

976

: 00:48:09

Lori Goode: right?

977

: 00:48:10

So

978

: 00:48:10

Tony Tidbit: you can have diversity.

979

: 00:48:12

You can make sure that people

hopefully on an equal playing field.

980

: 00:48:17

You can make sure that their voices

are included, or they're included

981

: 00:48:20

in ideas, or you ask them what their

ideas and stuff to that nature.

982

: 00:48:25

If they don't feel like they

belong there, you're not going

983

: 00:48:27

to get the best out of them.

984

: 00:48:28

No.

985

: 00:48:29

Right?

986

: 00:48:29

And, and when I look back at my

career, um, you know, for me, where

987

: 00:48:35

I thrived is where I felt I belonged.

988

: 00:48:38

Lori Goode: Mm hmm.

989

: 00:48:39

Tony Tidbit: Right?

990

: 00:48:40

I was also I was only black dudes.

991

: 00:48:42

How they had the diversity.

992

: 00:48:43

Yeah, you see my point?

993

: 00:48:46

Yes, and it included

me and me and all that.

994

: 00:48:48

But it's really you belonging.

995

: 00:48:50

It means and what does that mean?

996

: 00:48:52

That means you wake up and you're

excited to go to work because you

997

: 00:48:58

when you walk through that door.

998

: 00:49:01

You feel like this is

my right place, right?

999

: 00:49:05

Right.

: 1000

00:49:06,610 --> 00:49:11,410

That baggage that you come in

with prior to that, like, okay,

: 1001

00:49:11,590 --> 00:49:13,040

am I doing a good job today?

: 1002

00:49:13,300 --> 00:49:13,540

All right.

: 1003

00:49:13,580 --> 00:49:15,650

Do I, am I, do I belong here?

: 1004

00:49:15,650 --> 00:49:18,060

They say I do, but I don't feel that.

: 1005

00:49:18,150 --> 00:49:18,560

Right.

: 1006

00:49:18,580 --> 00:49:18,870

Right.

: 1007

00:49:18,900 --> 00:49:21,180

That is huge.

: 1008

00:49:21,410 --> 00:49:21,450

That's

: 1009

00:49:21,450 --> 00:49:22,980

Lori Goode: why it's the

harder to measure, right?

: 1010

00:49:22,980 --> 00:49:27,820

Like when you talk about your diversity,

equity inclusion, you can measure.

: 1011

00:49:28,670 --> 00:49:29,790

Those to an extent, right?

: 1012

00:49:29,790 --> 00:49:31,040

You're, you're checking the box.

: 1013

00:49:31,040 --> 00:49:32,690

You're, you know, are you being inclusive?

: 1014

00:49:32,710 --> 00:49:35,090

Are you like, what are your numbers?

: 1015

00:49:35,180 --> 00:49:36,210

What are your pay number?

: 1016

00:49:36,250 --> 00:49:38,460

All of that stuff that

can fairly be checkbox.

: 1017

00:49:38,460 --> 00:49:42,540

The belonging is the hardest because it

is the feeling, but when you think about

: 1018

00:49:42,570 --> 00:49:47,010

recruitment versus retention, retention

is most closely tied to belonging.

: 1019

00:49:47,020 --> 00:49:47,590

Tony Tidbit: Correct.

: 1020

00:49:47,650 --> 00:49:48,150

Correct.

: 1021

00:49:48,840 --> 00:49:49,130

Right.

: 1022

00:49:49,150 --> 00:49:50,200

You're a hundred percent right.

: 1023

00:49:50,340 --> 00:49:52,960

You know, I, I love

chatting with you because.

: 1024

00:49:55,150 --> 00:49:55,750

You get it.

: 1025

00:49:58,850 --> 00:50:02,360

And sometimes it seems

so simplistic, right?

: 1026

00:50:02,400 --> 00:50:06,390

But you have to, you

know, you have to really.

: 1027

00:50:06,740 --> 00:50:11,840

Uh, love people to

understand it, to be willing.

: 1028

00:50:11,850 --> 00:50:17,540

And you said it earlier, I added that

this year because I, people, I got

: 1029

00:50:17,540 --> 00:50:20,320

this role and they were expecting,

they're looking at me and they

: 1030

00:50:20,320 --> 00:50:22,980

expecting something more out of me.

: 1031

00:50:23,235 --> 00:50:23,675

Right.

: 1032

00:50:23,695 --> 00:50:28,625

To give back to them, to make them feel

special, because at the end of the day,

: 1033

00:50:28,625 --> 00:50:31,805

when you can make people feel special,

you know, you got the sign right behind,

: 1034

00:50:31,815 --> 00:50:36,295

you see the picture on the wall, Maya

Angelou, and one of my favorite quotes

: 1035

00:50:36,295 --> 00:50:39,455

is, you know, people forget what you did.

: 1036

00:50:39,745 --> 00:50:43,985

They'll forget what you do, but they'll

never forget how you make them feel.

: 1037

00:50:44,465 --> 00:50:44,895

Right.

: 1038

00:50:45,165 --> 00:50:49,615

And when you can make people feel that

they belong, watch out for that company

: 1039

00:50:50,075 --> 00:50:50,285

Lori Goode: because you

: 1040

00:50:50,285 --> 00:50:51,075

Tony Tidbit: can't stop it.

: 1041

00:50:51,465 --> 00:50:51,775

Lori Goode: Right.

: 1042

00:50:51,775 --> 00:50:53,835

Tony Tidbit: And watch out for

the talent and then the retention.

: 1043

00:50:53,845 --> 00:50:54,825

Like you said, they're not leaving.

: 1044

00:50:55,435 --> 00:50:56,355

They're going to stay.

: 1045

00:50:56,355 --> 00:50:58,085

And then they're going to bring

other people and they're going

: 1046

00:50:58,085 --> 00:50:59,435

to create something special.

: 1047

00:50:59,635 --> 00:51:03,335

So creating something special,

talk about what the future looks

: 1048

00:51:03,335 --> 00:51:05,675

like in the ad tech field, right.

: 1049

00:51:05,855 --> 00:51:09,480

When it comes to DEI and B, and then

more importantly, Talk about some of

: 1050

00:51:09,480 --> 00:51:15,500

the things that you're doing that index

hange is going to take off in: 2025

: 1051

00:51:15,500 --> 00:51:16,129

Lori Goode:: 2026

: 1052

00:51:16,310 --> 00:51:19,225

Well, I think Um, and the belonging

part, we have a bit to do.

: 1053

00:51:19,835 --> 00:51:24,205

Uh, there was a LinkedIn post recently

or an event that, that someone ran.

: 1054

00:51:24,205 --> 00:51:26,155

Who's pretty prominent

in the ad tech industry.

: 1055

00:51:26,155 --> 00:51:28,395

And somebody commented on LinkedIn.

: 1056

00:51:28,435 --> 00:51:32,935

Oh, but where are all the women, you know,

that your event and the person responded,

: 1057

00:51:32,955 --> 00:51:34,305

I invited them, they didn't come.

: 1058

00:51:35,395 --> 00:51:41,105

And I, I thought a lot about that comment

because we have had that in the past.

: 1059

00:51:41,115 --> 00:51:44,045

if, you know, for a sporting

event or something, I think

: 1060

00:51:44,045 --> 00:51:46,795

a lot about golf as an event.

: 1061

00:51:47,545 --> 00:51:51,455

It kind of precludes a lot of

people who don't play golf or

: 1062

00:51:51,455 --> 00:51:52,665

haven't grown up playing golf.

: 1063

00:51:52,665 --> 00:51:52,735

That is

: 1064

00:51:52,735 --> 00:51:53,085

Tony Tidbit: true.

: 1065

00:51:53,265 --> 00:51:54,235

Lori Goode: And it's intimidating.

: 1066

00:51:54,275 --> 00:51:54,705

Tony Tidbit: That is true.

: 1067

00:51:54,925 --> 00:51:58,605

Lori Goode: And so I consistently,

so we launched last year an afternoon

: 1068

00:51:58,605 --> 00:52:03,405

TV, clever title, afternoon TV

for women in broadcasting and TV.

: 1069

00:52:04,095 --> 00:52:08,225

Um, because a lot of that kind of

sector, especially in the UK and other

: 1070

00:52:08,225 --> 00:52:10,025

places are really dominated by men.

: 1071

00:52:10,355 --> 00:52:12,355

And so we did, let's do an afternoon tea.

: 1072

00:52:12,455 --> 00:52:17,565

It has the length of not quite the

length of golf, but it's not that

: 1073

00:52:17,565 --> 00:52:19,395

you just go have cocktails and leave.

: 1074

00:52:19,395 --> 00:52:20,435

You have to sit down.

: 1075

00:52:20,435 --> 00:52:21,225

It's a production.

: 1076

00:52:21,235 --> 00:52:21,435

You.

: 1077

00:52:21,810 --> 00:52:23,170

Get your tea or tea plates.

: 1078

00:52:23,180 --> 00:52:24,240

It's multi courses.

: 1079

00:52:24,540 --> 00:52:25,780

It feels special.

: 1080

00:52:25,820 --> 00:52:27,710

Um, and we started to run this.

: 1081

00:52:27,710 --> 00:52:30,610

We did one in Sydney, two in

London and New York Paris.

: 1082

00:52:30,640 --> 00:52:34,990

We started to do these different offshoots

Japan, which was the traditional Japanese.

: 1083

00:52:35,190 --> 00:52:37,850

And we invited all women and said,

let's bring a community of women.

: 1084

00:52:37,850 --> 00:52:39,580

They're competitors with each other.

: 1085

00:52:39,985 --> 00:52:43,475

But it was the most

fun open conversations.

: 1086

00:52:43,475 --> 00:52:44,775

What's happening in streaming TV.

: 1087

00:52:44,775 --> 00:52:48,695

These are really intelligent

women in leadership positions that

: 1088

00:52:48,695 --> 00:52:50,125

don't often have the opportunity.

: 1089

00:52:50,475 --> 00:52:52,915

We're invited to the golf course.

: 1090

00:52:52,975 --> 00:52:54,025

I don't play golf.

: 1091

00:52:54,195 --> 00:52:56,795

I'm not going to play with a bunch

of people who play golf all the time.

: 1092

00:52:56,865 --> 00:52:57,935

Um, it's intimidating

: 1093

00:52:58,355 --> 00:52:59,465

Tony Tidbit: and you

don't hit the ball, right?

: 1094

00:52:59,465 --> 00:52:59,955

It's going to be so

: 1095

00:52:59,955 --> 00:53:00,705

Lori Goode: embarrassing.

: 1096

00:53:00,745 --> 00:53:03,165

Well, you know, mini golf

is even a struggle for me.

: 1097

00:53:03,165 --> 00:53:04,685

I have so much fun doing it, but.

: 1098

00:53:07,975 --> 00:53:12,735

And so, um, when you think about

belonging and inclusion, I look at

: 1099

00:53:12,735 --> 00:53:16,755

these types of events and experiences

for our customers and think, yes, we

: 1100

00:53:16,755 --> 00:53:19,635

invited them, but why didn't they come?

: 1101

00:53:20,475 --> 00:53:22,065

Do they like spending time with us?

: 1102

00:53:23,005 --> 00:53:25,615

Are we making it in

comfortable for everyone?

: 1103

00:53:25,615 --> 00:53:27,345

Are we making them feel good?

: 1104

00:53:27,835 --> 00:53:30,085

Um, I think that's a

really important thing.

: 1105

00:53:30,125 --> 00:53:33,795

I think about, um, this

concept of a friendship bench.

: 1106

00:53:33,795 --> 00:53:34,935

I want to launch it in an event.

: 1107

00:53:35,535 --> 00:53:39,215

It was at my kid's elementary school,

you know, a bench on the playground.

: 1108

00:53:39,445 --> 00:53:40,855

It doesn't have somebody

else to play with.

: 1109

00:53:40,855 --> 00:53:42,795

They sit on the friendship

bench and other kids have to go

: 1110

00:53:42,795 --> 00:53:44,245

collect them, play with them.

: 1111

00:53:44,605 --> 00:53:46,365

Industry events are very similar.

: 1112

00:53:46,445 --> 00:53:47,025

Yes.

: 1113

00:53:47,075 --> 00:53:50,855

And I think there's a weird barrier

between men approaching women who are by

: 1114

00:53:50,855 --> 00:53:53,925

themselves to introduce themselves because

they feel kind of awkward about it.

: 1115

00:53:54,695 --> 00:53:58,205

But at the same time, how are you

going to connect with people and

: 1116

00:53:58,205 --> 00:53:59,945

network with people you don't know?

: 1117

00:54:00,145 --> 00:54:03,295

Uh, I feel like we, you know, we kind of

need the friendship bench and ad tech.

: 1118

00:54:03,945 --> 00:54:05,345

Tony Tidbit: I love the friendship bench.

: 1119

00:54:05,345 --> 00:54:10,645

You know, you brought up something I

just thought about and it's so true, you

: 1120

00:54:10,645 --> 00:54:15,745

know, um, you know, a lot of times people

who know me and been out with me like,

: 1121

00:54:15,745 --> 00:54:17,825

oh, Tony, you know, he's so outgoing.

: 1122

00:54:18,595 --> 00:54:22,305

He, you know, he lights up a

room and he's got so much energy

: 1123

00:54:22,305 --> 00:54:23,465

and all these things, right?

: 1124

00:54:24,235 --> 00:54:26,155

BEP Narrator: If you like what you

hear and want to join us on this

: 1125

00:54:26,155 --> 00:54:28,925

journey of making uncomfortable

conversations comfortable.

: 1126

00:54:29,260 --> 00:54:32,070

Please subscribe to a Black

Executive Perspective podcast on

: 1127

00:54:32,070 --> 00:54:35,980

YouTube, Apple Podcasts, Spotify,

or wherever you get your podcasts.

: 1128

00:54:36,400 --> 00:54:39,470

Hit subscribe now to stay connected

for more episodes that challenge,

: 1129

00:54:39,490 --> 00:54:41,220

inspire, and lead the change.

: 1130

00:54:42,930 --> 00:54:45,700

Tony Tidbit: They really don't understand

though, and they wouldn't, because I

: 1131

00:54:45,710 --> 00:54:47,860

do those things because I need to do

: 1132

00:54:48,400 --> 00:54:48,630

Lori Goode: them.

: 1133

00:54:49,000 --> 00:54:51,890

Tony Tidbit: But I'm

really a shy person, okay?

: 1134

00:54:51,890 --> 00:54:56,790

And then I've been at events before where

I didn't have the energy to come in and

: 1135

00:54:56,790 --> 00:54:59,290

like walk in like I own the place, okay?

: 1136

00:54:59,610 --> 00:55:02,890

And I did kind of melt, but

there was nobody there that

: 1137

00:55:02,890 --> 00:55:04,510

made me feel like I belong.

: 1138

00:55:05,420 --> 00:55:05,980

Right.

: 1139

00:55:06,050 --> 00:55:09,270

And had somebody came up and

said, Hey, man, what's your name?

: 1140

00:55:09,520 --> 00:55:12,720

And I don't think people do

it on purpose to be honest.

: 1141

00:55:13,110 --> 00:55:16,420

I think we all have a lack of confidence.

: 1142

00:55:16,750 --> 00:55:20,350

And then, so we go to the little

clicks that we know, right.

: 1143

00:55:20,410 --> 00:55:23,820

And we stay in those little clicks

because we feel like I found

: 1144

00:55:23,820 --> 00:55:25,750

somebody that I can chat with.

: 1145

00:55:25,750 --> 00:55:26,050

Right.

: 1146

00:55:26,380 --> 00:55:27,310

I ain't by myself.

: 1147

00:55:27,570 --> 00:55:28,100

Right.

: 1148

00:55:28,260 --> 00:55:31,180

And then unfortunately, then

you have people who come in.

: 1149

00:55:31,490 --> 00:55:33,650

That's my, probably not,

who's not part of that.

: 1150

00:55:33,650 --> 00:55:37,310

This is their first time or like you

said, hitting on golf and those things.

: 1151

00:55:37,510 --> 00:55:41,060

And then they don't feel like they

belong because nobody puts an olive

: 1152

00:55:41,060 --> 00:55:45,650

branch out to bring them in and

make them part of that community.

: 1153

00:55:45,910 --> 00:55:50,620

But I think that's something that we

can all do collectively, regardless

: 1154

00:55:50,760 --> 00:55:56,180

of, you know, where, where it is,

because, you know, I, I, I'm like you,

: 1155

00:55:56,180 --> 00:55:58,520

I, I like to make people feel special.

: 1156

00:55:58,530 --> 00:56:00,890

I like to make people

feel that they belong.

: 1157

00:56:01,320 --> 00:56:04,600

Because I felt that I didn't sometimes,

and that didn't have anything

: 1158

00:56:04,600 --> 00:56:05,760

to do with the work or whatever.

: 1159

00:56:05,860 --> 00:56:09,750

It's just sometimes you go places and

you feel like you just don't fit in.

: 1160

00:56:09,940 --> 00:56:10,180

Right.

: 1161

00:56:10,340 --> 00:56:11,330

For whatever reason.

: 1162

00:56:11,330 --> 00:56:11,700

Right.

: 1163

00:56:11,870 --> 00:56:15,810

And so I look for those

individuals and I see them.

: 1164

00:56:15,810 --> 00:56:19,270

I love that dress.

: 1165

00:56:19,270 --> 00:56:19,950

You got, Oh my God.

: 1166

00:56:20,820 --> 00:56:21,220

All right.

: 1167

00:56:21,260 --> 00:56:22,560

Do you know blah, blah, blah.

: 1168

00:56:22,610 --> 00:56:22,730

Oh yeah.

: 1169

00:56:22,850 --> 00:56:23,250

I didn't know.

: 1170

00:56:23,320 --> 00:56:23,340

Yeah.

: 1171

00:56:24,040 --> 00:56:25,440

And the next thing you know,

that person feels good.

: 1172

00:56:26,270 --> 00:56:26,600

All right.

: 1173

00:56:26,800 --> 00:56:30,290

And so I think that's something

that every human being can do.

: 1174

00:56:30,610 --> 00:56:32,710

And be cognizant of my thought.

: 1175

00:56:32,710 --> 00:56:33,570

What's your thoughts on that?

: 1176

00:56:34,640 --> 00:56:35,240

We're the same.

: 1177

00:56:35,390 --> 00:56:35,760

Lori Goode: Yeah.

: 1178

00:56:35,790 --> 00:56:40,160

I think because I also feel I'm

like somewhat, it's harder for me.

: 1179

00:56:40,160 --> 00:56:43,610

I'm more of an introvert, but my

job expectation is that I'm not.

: 1180

00:56:43,980 --> 00:56:48,810

And you know, if I find the people

that I know, I will tend to just stick

: 1181

00:56:48,810 --> 00:56:51,980

with them if I, if I can, because

it's awkward for me not to, or I,

: 1182

00:56:52,040 --> 00:56:56,160

you know, I'm not sure, but I think

the, I really have to push myself.

: 1183

00:56:56,655 --> 00:57:00,005

To get out to a place, especially if I

don't know other people, it's, you know,

: 1184

00:57:00,325 --> 00:57:05,545

people have expectations of, oh, well, you

know, he's the CMO of this and therefore

: 1185

00:57:05,545 --> 00:57:07,185

she's, and I'm, she knows everything.

: 1186

00:57:07,715 --> 00:57:08,205

She's the most

: 1187

00:57:08,435 --> 00:57:09,815

Tony Tidbit: gregarious

person on the planet.

: 1188

00:57:11,235 --> 00:57:11,725

Lori Goode: Yeah.

: 1189

00:57:11,735 --> 00:57:16,657

So it's those, those events take a lot of

energy anyway from, like, so even walking

: 1190

00:57:16,657 --> 00:57:20,525

through the door is a big step where

I'm like, okay, I made it good for me.

: 1191

00:57:20,855 --> 00:57:22,975

And then now how do I stay there?

: 1192

00:57:23,075 --> 00:57:23,375

You know?

: 1193

00:57:23,375 --> 00:57:24,005

And, and it's.

: 1194

00:57:24,395 --> 00:57:26,725

Great when you meet people,

and also when you do recognize

: 1195

00:57:26,725 --> 00:57:27,925

that people are by themselves.

: 1196

00:57:28,295 --> 00:57:31,545

And it's almost easier, it's interesting,

when Index hosts events, if I do

: 1197

00:57:31,545 --> 00:57:35,205

see somebody who's not talking to

somebody else, for some reason, because

: 1198

00:57:35,215 --> 00:57:38,645

it feels like it's our event, it's

easier for me to go up and say, I'm

: 1199

00:57:38,645 --> 00:57:40,345

with Index, it's great to meet you.

: 1200

00:57:40,770 --> 00:57:41,160

I'm on it.

: 1201

00:57:41,180 --> 00:57:42,030

Like, come on in.

: 1202

00:57:42,310 --> 00:57:45,660

If it's not your event, it's, it's

still, it's hard, you know, it's a

: 1203

00:57:45,670 --> 00:57:47,050

little bit harder to make that divide.

: 1204

00:57:47,050 --> 00:57:51,690

But I think if we all focused on how

do we really bring everybody in, it's

: 1205

00:57:51,710 --> 00:57:53,130

all about community and networking.

: 1206

00:57:53,140 --> 00:57:53,230

It's

: 1207

00:57:53,280 --> 00:57:53,760

Tony Tidbit: all about.

: 1208

00:57:54,370 --> 00:57:58,130

And if you can see the

other person first, right.

: 1209

00:57:58,150 --> 00:58:03,830

As part of your family, part of you, like

how you would feel, then I think it's a

: 1210

00:58:03,830 --> 00:58:05,800

little easier to say, Hey, come over here.

: 1211

00:58:05,830 --> 00:58:06,390

What's your name?

: 1212

00:58:06,390 --> 00:58:07,500

Or whatever the case may be.

: 1213

00:58:08,385 --> 00:58:10,075

You're talking about

walking through the door.

: 1214

00:58:10,075 --> 00:58:14,325

I'm glad you walked through a black

executive perspective doors today.

: 1215

00:58:14,325 --> 00:58:17,785

So I got two, I got one final question

that I want to get your final thoughts.

: 1216

00:58:18,610 --> 00:58:23,460

We talked, you know, look, you've, when we

started this, we started this, we talked

: 1217

00:58:23,460 --> 00:58:25,270

about the yellow brick road to success.

: 1218

00:58:25,270 --> 00:58:25,770

Right.

: 1219

00:58:26,030 --> 00:58:31,000

We talked about, we all want to get on it

and we get into the woods and we find it.

: 1220

00:58:31,040 --> 00:58:31,900

But then you were able.

: 1221

00:58:32,230 --> 00:58:37,480

And here's the thing we get in the woods,

we get on and then we get in the woods.

: 1222

00:58:37,530 --> 00:58:38,120

It happens.

: 1223

00:58:38,120 --> 00:58:38,960

It's part of the journey.

: 1224

00:58:39,230 --> 00:58:44,510

And you spoke today about, you know,

how you navigated that success.

: 1225

00:58:44,510 --> 00:58:46,470

And now you went in the

woods and came back.

: 1226

00:58:46,470 --> 00:58:51,700

And then more importantly, the cowardly

lion or the 10 men pulled you back

: 1227

00:58:51,700 --> 00:58:52,850

and say, Hey, why don't you try this?

: 1228

00:58:53,450 --> 00:58:54,080

Try that, right?

: 1229

00:58:54,090 --> 00:58:56,210

All those type things real quickly.

: 1230

00:58:56,210 --> 00:58:57,430

Tell us, what do you see?

: 1231

00:58:57,430 --> 00:58:59,310

How do you see the future of ad tech?

: 1232

00:58:59,310 --> 00:59:01,040

Do you see it evolving?

: 1233

00:59:01,040 --> 00:59:02,520

Cause you spoke not too long ago.

: 1234

00:59:02,700 --> 00:59:06,920

You said how it was eight years

ago at CES and how it is today.

: 1235

00:59:06,920 --> 00:59:07,840

You've seen a big change.

: 1236

00:59:08,300 --> 00:59:10,830

Tell us a little bit

about what do you predict?

: 1237

00:59:10,920 --> 00:59:12,280

Are we on the move?

: 1238

00:59:12,550 --> 00:59:14,570

Are we making the right changes?

: 1239

00:59:14,570 --> 00:59:18,390

Because right now people are

attacking DEI trying to get rid of it.

: 1240

00:59:18,690 --> 00:59:21,790

Um, for all for whatever, I'm not

gonna get into it as a whole nother

: 1241

00:59:21,790 --> 00:59:28,400

podcast, but you're, you know, D E

D E I and B at, um, index exchange.

: 1242

00:59:28,400 --> 00:59:30,850

So give us, give us a little bit of

your prediction on how things you

: 1243

00:59:30,850 --> 00:59:31,880

think are going to move forward.

: 1244

00:59:32,260 --> 00:59:35,850

Lori Goode: I do think there's realness to

what we won't talk about on this podcast,

: 1245

00:59:35,860 --> 00:59:37,430

that's probably for a different podcast.

: 1246

00:59:37,440 --> 00:59:38,080

Have you come back?

: 1247

00:59:38,130 --> 00:59:38,320

Yeah.

: 1248

00:59:39,610 --> 00:59:43,430

There, there is a lot of worry

and concern, I think, amongst

: 1249

00:59:43,460 --> 00:59:45,400

the group who cares about DEIB.

: 1250

00:59:45,865 --> 00:59:49,865

And implementing this and instilling

this in our, our companies.

: 1251

00:59:49,965 --> 00:59:54,235

A lot of our, a lot of my friends who are

involved in this work are under threat.

: 1252

00:59:54,245 --> 00:59:57,755

Their jobs are under threat and what, how

they exist and what they're doing, the

: 1253

00:59:57,755 --> 00:59:59,385

value they're adding to their companies.

: 1254

00:59:59,765 --> 01:00:02,235

It's more important than for

me to make sure that we're

: 1255

01:00:02,235 --> 01:00:04,285

steadfast in how we approach DEIB.

: 1256

01:00:04,695 --> 01:00:06,555

It's not a fad.

: 1257

01:00:06,585 --> 01:00:07,715

It's not a trend.

: 1258

01:00:07,715 --> 01:00:13,235

It's not a buzzword or acronyms,

but it's core to how we operate

: 1259

01:00:13,235 --> 01:00:14,765

as a company and it needs to be.

: 1260

01:00:14,805 --> 01:00:15,795

And so for me.

: 1261

01:00:16,460 --> 01:00:20,580

It's really about doubling down on how

we're implementing them thoughtfully,

: 1262

01:00:20,640 --> 01:00:24,590

all of the programs that we have, how

we're ensuring that they continue in

: 1263

01:00:24,590 --> 01:00:28,690

a way that starts to permeate through

all of our operations so that it's

: 1264

01:00:28,690 --> 01:00:32,520

not an add on, but it's sort of, it's

almost like you wouldn't even be able

: 1265

01:00:32,520 --> 01:00:36,380

to, to detect that it's happening

because it's just how we operate.

: 1266

01:00:37,220 --> 01:00:41,230

So for me and ad tech broadly, I do

expect that we're going to see some more

: 1267

01:00:41,230 --> 01:00:46,360

wavering from maybe not ad tech, but

maybe the advertising in general, um,

: 1268

01:00:47,220 --> 01:00:48,910

things always have their swings back.

: 1269

01:00:48,910 --> 01:00:51,450

There will be some event that

will swing the other way.

: 1270

01:00:51,450 --> 01:00:56,300

I think the companies who are

really intent on business outcome.

: 1271

01:00:56,780 --> 01:01:00,860

There's a real business outcome to

this, to retaining and attracting the

: 1272

01:01:00,860 --> 01:01:05,420

best talent possible, uh, will remain

steadfast in their, in their efforts.

: 1273

01:01:05,420 --> 01:01:09,350

And so I, I think that there's going to be

progress, and I think we might just have

: 1274

01:01:09,350 --> 01:01:13,430

to be more patient on how quickly that

progress comes in the face of what we're

: 1275

01:01:13,430 --> 01:01:15,290

seeing in, in the, the drawbacks from

: 1276

01:01:15,290 --> 01:01:15,500

Tony Tidbit: DEI.

: 1277

01:01:16,060 --> 01:01:16,330

Wow.

: 1278

01:01:16,330 --> 01:01:17,650

Well said, well said.

: 1279

01:01:17,980 --> 01:01:19,150

Final thoughts, my friend.

: 1280

01:01:19,150 --> 01:01:20,470

What do you wanna leave the audience?

: 1281

01:01:22,870 --> 01:01:26,290

Lori Goode: I want to leave the

audience with what your core message is.

: 1282

01:01:26,620 --> 01:01:32,140

It's perspective and it's openness and

so if you are someone like us potentially

: 1283

01:01:32,140 --> 01:01:36,040

who are in circles are embedded in D.

: 1284

01:01:36,040 --> 01:01:36,200

E.

: 1285

01:01:36,200 --> 01:01:36,310

I.

: 1286

01:01:36,320 --> 01:01:36,460

B.

: 1287

01:01:36,460 --> 01:01:41,220

practices and thinking about it step

out of your bubble for one minute and

: 1288

01:01:41,250 --> 01:01:45,660

maybe look at a social media or other

things that are outside of your norm

: 1289

01:01:45,700 --> 01:01:47,310

because that will open your perspective.

: 1290

01:01:47,340 --> 01:01:48,920

Not everybody thinks like we do.

: 1291

01:01:49,445 --> 01:01:53,205

Um, and then I think that also gives you

perspective for the types of information

: 1292

01:01:53,235 --> 01:01:55,105

and news and environment that they're in.

: 1293

01:01:55,415 --> 01:01:59,535

Um, I think the perspective is really

what changes mind and heart over time.

: 1294

01:02:00,285 --> 01:02:04,665

Tony Tidbit: Well, number one,

listen, I think I met a sister

: 1295

01:02:04,665 --> 01:02:06,455

from another mister here, right?

: 1296

01:02:06,785 --> 01:02:09,265

Uh, Lori Good, this has been fantastic.

: 1297

01:02:09,265 --> 01:02:12,475

I can see why, you know, index exchange.

: 1298

01:02:12,895 --> 01:02:16,165

As you at the organization, they're,

they're blessed to have you.

: 1299

01:02:16,175 --> 01:02:17,795

As a matter of fact, make

sure she gets a raise.

: 1300

01:02:18,265 --> 01:02:20,395

I'm saying you want to lock her up.

: 1301

01:02:20,905 --> 01:02:21,735

Okay.

: 1302

01:02:21,845 --> 01:02:23,015

Because you're awesome.

: 1303

01:02:23,015 --> 01:02:24,045

I love your mindset.

: 1304

01:02:24,045 --> 01:02:25,895

I love the purity.

: 1305

01:02:25,905 --> 01:02:29,915

And more importantly, what I love is

that it's real, the authentic, the

: 1306

01:02:29,915 --> 01:02:32,795

authenticity, um, your character.

: 1307

01:02:32,895 --> 01:02:33,735

I just love it.

: 1308

01:02:33,765 --> 01:02:38,055

And so, you know, uh, final question

I have for you is how can a black

: 1309

01:02:38,055 --> 01:02:39,800

executive perspective podcast help?

: 1310

01:02:43,280 --> 01:02:48,350

Lori Goode: I'd like to be more self

serving in this request, but I, I ask

: 1311

01:02:48,370 --> 01:02:50,040

that you keep listening to this podcast.

: 1312

01:02:50,630 --> 01:02:56,790

I think, you know, anyone who's listening

that we continue the work, um, be open and

: 1313

01:02:56,790 --> 01:03:01,750

look for the companies that are, are on

the path towards continuing our progress.

: 1314

01:03:02,125 --> 01:03:04,895

Look to align yourselves with

those companies and the values.

: 1315

01:03:04,895 --> 01:03:08,205

I think that's really important

and continue to spend in the areas

: 1316

01:03:08,205 --> 01:03:09,275

where you need to spend money.

: 1317

01:03:09,645 --> 01:03:14,335

Um, I think that's in the future towards

diversity, equity, inclusion, belonging,

: 1318

01:03:14,335 --> 01:03:16,445

and underrepresentative, um, groups.

: 1319

01:03:16,615 --> 01:03:17,855

Uh, so continue that work.

: 1320

01:03:17,975 --> 01:03:18,555

Don't give up.

: 1321

01:03:18,605 --> 01:03:19,075

Tony Tidbit: Wow.

: 1322

01:03:19,595 --> 01:03:21,085

This lady's a giver.

: 1323

01:03:21,185 --> 01:03:21,735

You see that?

: 1324

01:03:22,145 --> 01:03:23,695

Yeah, she gives, I love it.

: 1325

01:03:23,715 --> 01:03:24,345

I love it.

: 1326

01:03:24,355 --> 01:03:25,945

So really appreciate you.

: 1327

01:03:26,350 --> 01:03:28,950

We love that you came on

BEP to talk about this.

: 1328

01:03:28,960 --> 01:03:31,190

I want you to stay right there

because you're going to help

: 1329

01:03:31,190 --> 01:03:32,410

us with our call to action.

: 1330

01:03:32,770 --> 01:03:37,110

So I think it's now

time for Tony's tidbit.

: 1331

01:03:37,520 --> 01:03:42,850

So the tidbit today, breaking barriers

isn't just about personal success.

: 1332

01:03:43,360 --> 01:03:47,370

It's about paving the way for

others to rise alongside you,

: 1333

01:03:48,040 --> 01:03:50,240

because inclusion isn't a goal.

: 1334

01:03:51,060 --> 01:03:58,100

It's the foundation of innovation, growth,

and a better future in every industry.

: 1335

01:03:58,670 --> 01:04:01,810

And you heard a lot of

that today from the CMO.

: 1336

01:04:03,140 --> 01:04:05,270

Of index exchange, Laurie good.

: 1337

01:04:05,590 --> 01:04:09,650

So I want to remind everybody to

make sure that you do not miss the

: 1338

01:04:09,650 --> 01:04:12,420

upcoming episode on need to know by Dr.

: 1339

01:04:12,420 --> 01:04:13,270

Nsenga Burton.

: 1340

01:04:13,610 --> 01:04:13,920

Dr.

: 1341

01:04:13,920 --> 01:04:18,570

Burton shares timely, crucial topics on

the things that you don't want to miss.

: 1342

01:04:18,620 --> 01:04:19,690

You ain't got time.

: 1343

01:04:19,870 --> 01:04:23,420

So you want to listen to her every

Thursday because she's bringing stuff

: 1344

01:04:23,420 --> 01:04:27,360

to keep you aware of what's going on on

a black executive perspective podcast.

: 1345

01:04:28,240 --> 01:04:29,650

Need to know by Dr.

: 1346

01:04:29,650 --> 01:04:31,650

Nsenga Burton every Thursday.

: 1347

01:04:31,925 --> 01:04:34,904

So now it's time for the

BEP's call to action.

: 1348

01:04:35,355 --> 01:04:43,175

Our goal is to help to decrease all forms

of discrimination as it walks in our path.

: 1349

01:04:43,875 --> 01:04:46,055

Our call to action is four letters.

: 1350

01:04:46,185 --> 01:04:49,285

It's called LESS, L E S S.

: 1351

01:04:49,505 --> 01:04:52,745

This is something that

every person can do.

: 1352

01:04:53,035 --> 01:04:54,925

This is in your control.

: 1353

01:04:55,035 --> 01:04:56,765

You don't need to talk

to your congressman.

: 1354

01:04:56,965 --> 01:04:58,805

You don't need to write

a letter to the mayor.

: 1355

01:04:58,975 --> 01:05:00,465

You don't have to be president.

: 1356

01:05:00,800 --> 01:05:02,130

You can do this.

: 1357

01:05:02,140 --> 01:05:05,340

And if you do this, we're

going to bring people together.

: 1358

01:05:05,610 --> 01:05:08,060

So Laurie good is going to help

us with our call to action.

: 1359

01:05:08,279 --> 01:05:09,090

Laurie, kick it off.

: 1360

01:05:09,540 --> 01:05:09,940

Lori Goode: All right.

: 1361

01:05:09,960 --> 01:05:14,779

The L stands for learn, educate

yourself on racial and cultural nuances.

: 1362

01:05:15,029 --> 01:05:17,930

Do not wait for someone else

to give you your education.

: 1363

01:05:17,980 --> 01:05:18,920

Take it upon yourself.

: 1364

01:05:20,065 --> 01:05:20,755

Tony Tidbit: Absolutely.

: 1365

01:05:20,755 --> 01:05:24,815

And then after you learn, you have

the letter E that stands for empathy.

: 1366

01:05:25,245 --> 01:05:28,735

Now, since you've learned about

what your colleagues and friends are

: 1367

01:05:28,735 --> 01:05:32,915

going through, now you have a better

understanding of how to help them.

: 1368

01:05:32,915 --> 01:05:35,055

And more importantly,

what they've been through.

: 1369

01:05:36,015 --> 01:05:39,275

Lori Goode: S stands for share, share

your insights to enlighten others.

: 1370

01:05:39,595 --> 01:05:41,825

This is incredibly important.

: 1371

01:05:41,855 --> 01:05:45,505

Consider your vulnerability and

your openness in those transactions.

: 1372

01:05:45,985 --> 01:05:46,755

Tony Tidbit: Absolutely.

: 1373

01:05:46,755 --> 01:05:48,315

And the final S is stop.

: 1374

01:05:48,545 --> 01:05:52,035

As we stated, we want to stop

discrimination as it walks in our path.

: 1375

01:05:52,305 --> 01:05:55,715

So if you're at the Sunday dinner and

auntie Jenny says something that's

: 1376

01:05:55,715 --> 01:06:00,695

inappropriate, you say, auntie Jenny,

we don't believe that we don't say

: 1377

01:06:00,695 --> 01:06:02,775

that, and you stop it right there.

: 1378

01:06:02,915 --> 01:06:05,285

So if everyone can incorporate less.

: 1379

01:06:05,765 --> 01:06:11,305

L E S S we'll build a more fair

and more understanding world.

: 1380

01:06:11,495 --> 01:06:15,135

And more importantly, we'll be able

to see the change that we want to

: 1381

01:06:15,145 --> 01:06:18,075

see because less will become more.

: 1382

01:06:18,485 --> 01:06:21,845

So again, you can follow all Black

Executive Perspective podcast.

: 1383

01:06:21,855 --> 01:06:26,154

You can watch all our episodes

on YouTube, Apple, Spotify, or

: 1384

01:06:26,154 --> 01:06:27,475

wherever you get your podcast.

: 1385

01:06:27,785 --> 01:06:30,595

And don't forget to follow us

on our socials of LinkedIn,

: 1386

01:06:30,845 --> 01:06:35,395

X, YouTube, Instagram, TikTok,

and Facebook at a black exact.

: 1387

01:06:35,725 --> 01:06:41,565

For our fabulous guest, the CMO of Index

Exchange, Lori Good, but a man behind

: 1388

01:06:41,575 --> 01:06:43,435

the glass who made all this happen.

: 1389

01:06:43,785 --> 01:06:45,085

He cussed me out a couple of times.

: 1390

01:06:45,135 --> 01:06:46,465

You guys didn't hear it, right?

: 1391

01:06:46,625 --> 01:06:49,565

My man, Matt Albano, I'm Tony Tidbit.

: 1392

01:06:49,775 --> 01:06:50,875

We talked about it.

: 1393

01:06:50,885 --> 01:06:52,595

We learned about it today.

: 1394

01:06:52,895 --> 01:06:53,695

We love you.

: 1395

01:06:53,695 --> 01:06:54,415

And guess what?

: 1396

01:06:54,485 --> 01:06:54,775

We're out.

: 1397

01:06:58,885 --> 01:06:59,545

BEP Narrator (2): A black

: 1398

01:07:00,115 --> 01:07:01,465

executive perspective.